Summary
Overview
Work History
Education
Skills
Timeline
Generic
LAURA (KATIE) SLAY

LAURA (KATIE) SLAY

Opelika

Summary

Motivated business development representative with over 8 years of B2B sales and expertise in Microsoft D365 F&SCM, power platforms, Strong outbound lead generation contributing to BANT qualified pipeline. Looking for an opportunity to work for a growing company, helping to expedite revenue growth.

Overview

14
14
years of professional experience

Work History

Business Development Representative

Arctic IT
11.2023 - Current
  • Outbound outreach creating new Microsoft D365 F&SCM opportunities
  • Focused on C-suite prospecting in assigned territory to create new opportunities for D365 CRM and ERP finance.
  • Successfully won deals as large as $800K while navigating a niche Tribal
  • Lead outbound prospecting efforts to create new business opportunities across Tribal Governments, Casinos, and commercial enterprise sectors.
  • Engage C-suite stakeholders and technical influencers to uncover needs around ERP (D365 Finance & Supply Chain Management), CRM (D365 CE), Microsoft Power Platform, and Managed Services.
  • Closed multiple six-figure deals, including wins up to $800K, helping clients modernize operations through tailored Microsoft solutions.
  • Rapidly exceeded quota within first 6 months and consistently overachieved targets thereafter.
  • First in the team to close a deal using Microsofts 3rd-party vendor incentive programs. - Created and launched a new internal estimation process to improve sales-to-delivery handoffs.
  • Developed custom nurture sequences and marketing campaigns that converted 65% of targets into qualified leads and sales-ready opportunities.
  • Work closely with commercial clients across healthcare, manufacturing, professional services, and government.
  • Professional Skill Set:
  • Sales Pipeline Development
  • SaaS Sales | Solution Selling
  • Managed Services Sales
  • Client Consulting | Advising
  • Power Application Sales
  • Client | Account Retention
  • Customer Success Management
  • MSFT D365 Finance & Ops Sales
  • Enterprise Sales

Global Business Development Representative

Bizagi
07.2022 - 11.2023
  • Collaborate closely with account executives to develop and implement effective prospecting strategies.
  • Conduct high-volume prospecting through calls, emails, and social media to qualify leads.
  • Schedule discovery meetings and demos for account executives to evaluate prospects' business needs and potential partnership opportunities.
  • Conduct needs qualification calls with assigned prospects.
  • Educate companies on the benefits of AP Automation.
  • Build a strong foundation for a successful career by acquiring essential skills and knowledge to excel as a salesperson, leader, and executive.
  • Utilize advanced tech tools such as Salesforce, Outreach, ZoomInfo etc., to maximize productivity and output.

Business & Sales Development Representative

CYGLASS by Nominet
06.2017 - 07.2022
  • Research and qualify potential leads from marketing campaigns.
  • Technical understanding of IT modernization: Automation, Cybersecurity and Data Management
  • Prospecting new IT/SaaS accounts and convert to customers.
  • Update and track sales performance metrics in Hubspot and Salesforce
  • Reach out to potential customers via outbound emails and calls.
  • Grow and maintain a strong client referral network.
  • Identify new commercial opportunities and revenue sources.
  • Setting phone/video meetings for prospects with account executives
  • Develop, organize, and manage business development activities within target accounts.
  • Understand competitors’ position for each opportunity and determine strengths and weaknesses for each.

Commercial Marketing Manager

CertaPro Painters
03.2017 - 07.2019
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
  • Recognized as employee of the quarter in Q2 2018
  • Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities.
  • Initiated contact with new, existing and potential commercial customers to develop and maintain business relationships and further sales.

Licensed Insurance Agent

AFLAC
11.2011 - 08.2017
  • Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
  • Scheduled fact-finding appointments and consultations to determine client needs and overall financial situations.
  • Worked to accommodate new and different insurance requests and explored new value opportunities to optimize insurance agency reputation.
  • Implemented and achieved small goals while maintaining the resiliency to push through roadblocks, reset, and progress when processes didn’t unfold according to plan
  • Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
  • Maintained high standards of customer service by building relationships with clients.

Education

Auburn University
Auburn, AL
01.2011

Skills

  • Targeted lead generation
  • Collaborative negotiation techniques
  • Effective sales strategies
  • Strong interpersonal skills
  • Outbound Outreach
  • Communication
  • Lead generation through calls
  • Building professional connections

Timeline

Business Development Representative

Arctic IT
11.2023 - Current

Global Business Development Representative

Bizagi
07.2022 - 11.2023

Business & Sales Development Representative

CYGLASS by Nominet
06.2017 - 07.2022

Commercial Marketing Manager

CertaPro Painters
03.2017 - 07.2019

Licensed Insurance Agent

AFLAC
11.2011 - 08.2017

Auburn University

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