Laurel Platt
Highlands Ranch,CO
Summary
Motivated individual with a proven track record in customer service and sales. Cultivating strong customer relationships and identifying unique needs. Possesses excellent communication and interpersonal skills for exceptional customer service.
Linkedin Profile: https://www.LinkedIn.com/in/Laurel-platt-74390
Overview
38
38
years of professional experience
Work History
Account Manager-Wholesale
GreenBox Art
07.2024 - Current
- Manage a diverse portfolio of 1,000+ accounts, ensuring timely communication and effective problem resolution.
- Implementing strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Developing customized account plans for clients to help them achieve their business goals.
- Identifying new business opportunities through cold calling, networking, marketing and prospective database leads.
Corporate Relations Administrator
National Cattlemen's Beef Association
01.2021 - 06.2024
- Managed contracting, purchasing, invoicing, and streamlined office operations by implementing efficient systems to reduce retrieval times and improve administrative workflow.
- Managed procurement and execution for retail merchandise resulting in +16% increase in sales
- Managed sponsorship product sourcing, execution, and fulfillment resulting in consistent 100% deliverables
- Organized presentation materials and onsite support during conventions and meetings.
Community Relations Liaison
Douglas County Libraries
01.2018 - 01.2021
- Developed and executed cultural and educational programs and events for all ages.
- Cultivated and leveraged positive relationships and partnerships with internal and external clients for increased brand awareness.
- Monitored and analyzed local news sources to stay informed on community issues, maintaining situational awareness in order to proactively address potential concerns related to the organization's presence or operations.
Director of Catalog Marketing
Colorado Pen Company
01.1997 - 01.1999
- Managed marketing program to managers at 55 Colorado Pen retail stores across the US.
- Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity, and user behavior
- Identified trends, areas of opportunity, scale, and potential improvements to drive ongoing business vision and optimization.
Manager Wholesale Division-Sales & Marketing
Leman Publications
01.1989 - 01.1997
- Managed global trade sales/marketing efforts for 1,500+ independent retailers and wholesalers; increased sales and built long-term customer relationships
- Managed sales and customer service staff; budgeting and forecasting; promotion execution; trade show participation
- On-camera spokesperson for industry cable television series distributed through PBS network.
Account Sales Representative
Sebastian International
01.1987 - 01.1989
- Managed territory on the Western Slope and Denver for a professional hair care line. Responsible for sales, merchandising, and promotions to salons and distributors
Manufacturing Sales Rep
Key Products
01.1987 - 01.1989
- Managed Denver territory of B2B accounts working with client projects involving branded 3-ring notebook binders.
Education
Bachelor of Science - Psychology
East Tennessee State University
Johnson City, TennesseeSkills
- Relationship Building
- Expense & Sales Reporting
- Merchandising & Product Sourcing
- Sales & Marketing
- Account Management
- Trade Show Planning & Execution
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, OneNote), Share Point, Teams, Salesforce, GP Microsoft Dynamics, Filemaker, SAP
Timeline
Account Manager-Wholesale
GreenBox Art
07.2024 - Current
Corporate Relations Administrator
National Cattlemen's Beef Association
01.2021 - 06.2024
Community Relations Liaison
Douglas County Libraries
01.2018 - 01.2021
Director of Catalog Marketing
Colorado Pen Company
01.1997 - 01.1999
Manager Wholesale Division-Sales & Marketing
Leman Publications
01.1989 - 01.1997
Account Sales Representative
Sebastian International
01.1987 - 01.1989
Manufacturing Sales Rep
Key Products
01.1987 - 01.1989
Bachelor of Science - Psychology
East Tennessee State University
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