Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.
"You were born with the ability to change someone's life, don't waste it."
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Education
Bachelor of Science - Communication Studies
University of San Francisco | San Francisco, CA | 08.2013 - 05.2017
Minor in Business Administration
Member of Kappa Alpha Theta
Master of Arts - Fashion Merchandising
Academy of Art University | San Francisco, CA | 08.2017 - 05.2019
Applied effective time management techniques to meet tight deadlines.
Adaptable and proficient in learning new concepts quickly and efficiently.
Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
Product Marketing Manager
1 Year 5 Months
Avocado Green Brands | Fullerton, CA | 05.2021 - 10.2022
Own the new product launch process across all departments and coordinate cross functionally on product launch and development
Create go-to-market strategies and ideate development of new products within home goods, apparel and beauty
Create product launch templates incorporating cross functional groups and streamline product launch efficiency
Train marketing and support teams on product specifications, launch tactics and sales strategies
Inform retail pricing strategy by analyzing logistics, vendors, and shipping to determine overall product costs
Create master documents for products with bill of materials, shipping protocols, marketing assets, FAQs and spec sheets
Product Operations Manager
9 Months
Anomalie | San Francisco, CA | 12.2019 - 09.2020
Leveraged production expertise to improve and simplify key business strategies throughout the organization
Led and tracked sprint planning projects in partnership with Product Managers and Design Engineers to improve metrics relating to cash collection, measurement accuracy, customer engagement, and production expenses
Created and launched an at-home try-on program with customer journey, custom measurement chart, sample products, instructions, and webforms which increased customer conversions by 80% and doubled measurement accuracy
Simplified and streamlined customer experience, earned trust, and improved conversions by rethinking and addressing emotional barriers to fixing and purchasing a once-in-a-lifetime gown sight unseen
Improved product development roadmaps by working directly with product managers to integrate customer data into changes to design, production and sales processes
Performed A/B testing and overhauled content strategy which increased online conversions by 15%
Collaborated with C-Suite and Buyers to optimize vendor relationships, mitigate financial risk and minimize costs
Product Manager at Riyad Bank - Change Management and Innovation Section Corporate BankingProduct Manager at Riyad Bank - Change Management and Innovation Section Corporate Banking