Lauren Armfield
Bentonville,AR
Summary
Experienced design professional knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking, creative and adaptable in approaching all problems. Successful in making significant contributions to mass market retail strategies and growth initiatives.
Overview
7
7
years of professional experience
Work History
Sr. Creative Manager
Onyx Brands
04.2021 - Current
- Oversaw and managed company's successful product packaging rebrand in 2023, after 32 years in mass market. This includes leading packaging design, sustainability improvements, new website, and marketing campaigns. It hit shelves in 2024 and the company saw +18% lift in sales for total categories and owns the largest branded share for remover categories. (L13 WK from 9/18)
- Managed and mentored in-house team of graphic, 3D, and technical designers, to deliver high-quality creative projects within very tight deadlines. Managed approx. 154 skus at various retailers for core assortment and developed approx. 125+ new skus a year to present to retailers cross-categories for POG and seasonal MODs.
- Collaborated closely with Marketing, Social and PR Agencies to deliver high-quality assets. During this time our socials saw +663% ROAS cross-category and 1556% for Removers.
- Traveled and presented at Sales meetings with variety of different retailers (Walmart, Target, Dollar General, Ulta, TJ Maxx, etc.) to ensure products and packaging were represented.
- Traveled with the company domestically and internationally to attend tradeshows and visit with manufacturers.
- Collaborate with Sales Team for Item Set-up paperwork across retailers. Built a template and SOP process for this system to boost efficiency.
Art Manager
Onyx Brands
10.2019 - 04.2021
- Worked alongside the Creative Director in order to delegate all Creative projects, maintaining attention to detail and meet deadlines consistently.
- Communicated with 62 factories, domestic and international, to ensure all creative needs were met for production.
- Oversaw all approvals for formulations, components and packaging.
- Built a training program for all graphic & technical designers, photographers and social media coordinators. These materials became the foundation for onboarding at the company across departments.
Sr. Graphic Designer
Onyx Brands
10.2018 - 10.2020
- During this time, TJ Maxx sales skyrocketed with 18 different seasonal programs in bath & body category.
- Approved all designers spec packs before they would be sent to production.
- Created engaging presentations and managed online catalogs for Sales team to build retailer decks.
- Mentored junior designers to foster their professional growth and enhance team productivity.
Graphic Designer
Onyx Brands
10.2017 - 10.2018
- Developed product packaging for mass retail.
- Conceptualized with 2D sketches and built spec packs for factories to sample. When samples were approved by managers, I would get approvals through UL and build spec packs for shipping boxes.
- Created and executed retail displays: bath bomb endcap, foot mask endcap, lotion sidekick.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Photographed all production for retailer PDPs.
Education
Bachelor of Arts - Graphic Design
Ouachita Baptist University
Arkadelphia05.2017
Skills
- Strategic Thinking
- Team Design Leadership
- Creative Direction
- Packaging Design
- Product Innovation
- Project Management
- Time Management
- Adobe Suite Programs
- PLM/Task Management Software
- Excel/Office Programs
Websites
Timeline
Sr. Creative Manager
Onyx Brands
04.2021 - Current
Art Manager
Onyx Brands
10.2019 - 04.2021
Sr. Graphic Designer
Onyx Brands
10.2018 - 10.2020
Graphic Designer
Onyx Brands
10.2017 - 10.2018
Bachelor of Arts - Graphic Design
Ouachita Baptist University
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