LYNDSAY LEWMAN
Sr. Creative Manager
Catonsville,MD
Summary
Senior Creative Leader with 12+ years delivering large-scale, multi-channel campaigns for global brands. Expert in end-to-end production—from concept-to-delivery, cross-functional leadership, budget forecasting, and vendor partnerships. Passionate about elevating craft, operational excellence, and inclusive, scalable processes in Marcom environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Creative Manager
Stanley Black & Decker
09.2025 - Current
- Assembled and led cross-functional teams to develop and execute innovative marketing campaigns.
- Streamlined creative processes, improving workflow efficiency and reducing time-to-market for projects.
- Established brand standards, ensuring consistency across all marketing materials and platforms.
- Analyzed campaign performance metrics to refine strategies and improve overall effectiveness.
- Analyzed market trends to inform creative direction, ensuring relevance and competitiveness.
- Handled client communications and led meetings, providing clear direction, and consistent updates on design progress.
- Improved employee morale and retention rates by fostering a positive work culture that recognized and rewarded outstanding performance.
- Oversaw project timelines, ensuring alignment with strategic objectives and brand guidelines.
- Mentored junior designers, fostering creative development and enhancing team collaboration.
- Drove product design initiatives, enhancing user experience through market research insights.
Creative Manager, Global Campaigns
Stanley Black & Decker, Inc.
01.2024 - 09.2025
- Took brand storytelling from start to finish. Led in-house, cross-functional and agency teams to take creative content for Global Campaigns from ideation to final delivery including brainstorming, copywriting, creative concepts, pre-production planning, on-set art direction, post-production video editing, graphic design and social activation.
- Used project and time management as well as presentation and communication skills to bring multi-platform creative projects to life for various large-scale brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, and IRWIN).
- Developed innovative marketing campaigns enhancing brand visibility and engagement.
- Led cross-functional teams to execute strategic initiatives aligning with company vision.
- Mentored junior staff, fostering professional growth and enhancing team performance.
- Coordinated with external vendors to enhance production quality and maintain brand standards.
- Implemented feedback mechanisms to refine creative processes, driving continuous improvement in deliverables.
- Established key performance indicators for creative projects, measuring effectiveness and impact on business goals.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
Mid-Level – Senior Designer
Stanley Black & Decker, Inc.
06.2018 - 01.2024
- Led cross-functional teams in conceptualizing campaign big ideas, copywriting, designing logos, e-commerce, in-store experience, social and digital media advertising for company brands (Black + Decker, Stanley, Craftsman, Irwin).
- Managed project timelines, provided art direction and photography and video shoots, leading art direction for digital and website projects, and supporting design thinking behind global corporate initiatives.
- Improved customer eCommerce journey through Experiential Content (AR, Gamification, Interactive Finders, etc.).
- Led design projects from concept to completion, ensuring alignment with client branding and objectives.
- Mentored junior designers, fostering skill development and creative problem-solving within the team.
- Collaborated with cross-functional teams to deliver cohesive marketing materials for product launches.
- Streamlined design processes, improving workflow efficiency and reducing project turnaround times.
- Developed and maintained a comprehensive library of digital assets, enhancing resource accessibility for team members.
- Conducted client presentations, effectively communicating design concepts and strategies to stakeholders.
- Implemented feedback mechanisms that enhanced design quality and client satisfaction scores.
- Researched industry trends to inform innovative design solutions that elevated brand presence in competitive markets.
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
Senior Designer
Harvey Agency
09.2013 - 06.2018
- Concepted, designed, and illustrated for print, web, social media, identity and packaging material for various clients.
- Applied market research and critical thinking to improve customer engagement, UX and client campaign advertising strategies.
- Led design projects from concept to execution, ensuring alignment with client goals and brand standards.
- Designed engaging visual content for digital and print platforms, enhancing brand identity.
- Collaborated with cross-functional teams to develop innovative design solutions tailored to client needs.
- Managed multiple projects simultaneously, ensuring timely delivery and adherence to brand guidelines.
- Mentored junior designers in best practices, fostering a collaborative team environment and skill development.
- Utilized industry-standard software (Adobe Creative Suite) to create high-quality graphics and layouts.
Education
Bachelor of Fine Arts - Graphic Design, Marketing/Management
Salisbury University
Salisbury, MD01.2013
Skills
- Strategic thinking
- Visual storytelling
- Design leadership
- Creative direction
- Concept development
- Art direction
- Print design
- Illustration
- Social media strategy
- Multimedia production
Accomplishments
- Collaborated with team of 5 in the development of DEWALT Carpentry and Concrete Campaigns.
- Collaborated with team members to achieve 4+ Addy Awards on Global Campaign projects.
Certification
- Social Media Marketing Training - July 2023
- UX/UI Specialization - September 2021
- Web Design Training - March-September 2021
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Sr. Creative Manager
Stanley Black & Decker
09.2025 - Current
Creative Manager, Global Campaigns
Stanley Black & Decker, Inc.
01.2024 - 09.2025
Mid-Level – Senior Designer
Stanley Black & Decker, Inc.
06.2018 - 01.2024
Senior Designer
Harvey Agency
09.2013 - 06.2018
Bachelor of Fine Arts - Graphic Design, Marketing/Management
Salisbury University
AWARDS
Mar. 2023 - Marketing People’s Choice Award - Stanley Black & Decker, Inc., Jan. 2022 - WIN Award - Stanley Black & Decker, Inc., Nov. 2021 - WIN Award - Stanley Black & Decker, Inc., Dec. 2016 - Monet Award (Employee of the Year) - Harvey Agency
ADDITIONAL WORK
Designing label and packaging for Inverness Brewing in Monkton, MD. UX/UI and web design for Michele’s Granola and Frasca Digital. Full campaign design (posters, PPTs, web design, book design and identity design for Brilliance, and off-broadway musical in NYC. Book design, and other print and web design for Susan G. Komen Foundation. Poster design and postcards for productions at the Fell’s Point Corner Theatre as well as Theatre Project. Logo design and album art for King Lewman/Ruff Records.
Portfolio
https://www.lyndsaylewman.com