Lauren Beras
Lathrup Village,MI
Summary
Dynamic professional with a proven track record in event planning and retail management, notably at Lorla's. Excelled in optimizing e-commerce sales and spearheading the Northville Retailers Group, enhancing community engagement. Adept at fostering strong relationships with vendors, clients, and teams. Achieved significant attendance growth for Details Party and Events through strategic marketing and meticulous coordination.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Flea Market Manager
Mercantile
06.2023 - Current
- Set up and breakdown Shed 5 at Eastern Market for the Sunday Flea Market - 4x in the summer.
- Direct vendors to their booth locations.
- Troubleshoot throughout the day as needed.
- Work as a liaison between the vendors and Shed 5 management.
Transition Specialist
Peace of Mind Living Solutions
01.2023 - Current
- Assist in the transition of senior client's living situation.
- Pack and unpack client's personal possessions.
- Train new hires.
Boutique Owner
Lorla's
10.2004 - 03.2021
- Managed financial operations of the boutique, ensuring accurate bookkeeping, timely payment processing, and a great credit rating.
- Established strong relationships with vendors to negotiate favorable terms on orders.
- Monitored sales data to identify trends, optimize pricing strategy, and make informed decisions for future inventory purchases.
- Optimized website design and user experience for seamless online shopping, leading to increased e-commerce sales.
- Managed all social media accounts.
- Developed strong relationships with regular customers - style advisor, personal shopper, with home delivery.
- Created the Northville Retailers Group that met once a month, shared ideas, and communicated through a Facebook group.
- Created a Discounted Club Card Membership with over 900 members.
- Worked directly with the Northville DDA on a number of merchant/downtown events.
Event Planner/Small Business Owner
Details Party and Events
06.2000 - 03.2004
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
- Worked with unions, large and small cities, and large corporations, as well as private events.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
Education
Aeronautical Engineering
University of North Dakota
Grand Forks, NDSkills
- Client Relations
- Event Planning and Organizing
- Teamwork and Collaboration
- Organizational Development
Certification
- [Area of certification] Training - [Timeframe]
Timeline
Flea Market Manager
Mercantile
06.2023 - Current
Transition Specialist
Peace of Mind Living Solutions
01.2023 - Current
Boutique Owner
Lorla's
10.2004 - 03.2021
Event Planner/Small Business Owner
Details Party and Events
06.2000 - 03.2004
Aeronautical Engineering
University of North Dakota
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