Lauren Boucher
Palm Springs,CA
Summary
Accomplished leader with a proven track record, adept at driving significant market share growth through strategic sales and marketing leadership. Expert in analyzing industry trends and crafting innovative strategies, with accredited skills in negotiation and forming strong partnerships. For the last 12 years my approach has consistently resulted in successful product launches and revenue increases, underpinned by strong analytical and communication skills.
Overview
20
20
years of professional experience
Work History
V.P. Marketing and Development
Euro Luxury Group USA
2020.03 - Current
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Secured key partnerships that contributed to the company's overall growth strategy and market reach.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Increased sales $6M through aggressive sales program overhaul, market campaigns, and new product launches.
V.P. of Sales and Marketing
European Luxury Distributors, Inc
2013.06 - 2020.01
- Led a team of sales and marketing professionals to achieve consistent growth in market share.
- Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
- Analyzed market trends to identify new business opportunities and areas for expansion.
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Education
Some College (No Degree) - Accounting And Business Management
SBCC
Santa BarbaraSome College (No Degree) - Business And Managerial Economics
LACC
Los Angeles, CAHigh School Diploma -
Santa Barbara High
Santa Barbara06.1979
Skills
- Excellent communication skills – oral and written
- Excellent networking, negotiation and presentation skills required
- Ability to envision/create new strategic ideas to drive sales and revenues
- Strong analytical and presentation skills
- Ability to form strong internal and external partnerships and influence decision making
- Proven aptitude analyzing data and industry trends using business intelligence solutions
- Proficiency with MS Word, Excel and PowerPoint
- Develop and update annual strategic business plan
- Maintain accurate forecasting
- Establish programs and direct sales efforts
- Monitor sales production and adjust sales activities Recruit, select, train and motivate sales department
- Ability to work with Brand Digital Marketing Team
Timeline
V.P. Marketing and Development
Euro Luxury Group USA
2020.03 - Current
V.P. of Sales and Marketing
European Luxury Distributors, Inc
2013.06 - 2020.01
Some College (No Degree) - Accounting And Business Management
SBCC
Some College (No Degree) - Business And Managerial Economics
LACC
High School Diploma -
Santa Barbara High
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