Microsoft Office Suite
Lauren Briggs
Marketing & Sales Specialist
Acworth,GA
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset with proven track record of meeting aggressive deadlines. Demonstrated history of working with sales teams to achieve success in running product and program marketing campaigns. Flexible team player knowledgeable about both traditional and digital marketing strategies. Prepared to leverage five years of marketing experience to take on dynamic new role.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing & Sales Specialist
NAPA Auto Parts - Genuine Parts (NAPA AutoCare)
Atlanta, GA
09.2018 - Current
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with over 16,000 key accounts.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and over $1,000,000 in yearly revenue.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Developed advertisements and website copy, using Adobe Creative Suite programs, with impactful messages to stimulate engagement and reach target audiences.
Brand Specialist
NAPA Auto Parts - Genuine Parts (NAPA AutoCare)
Atlanta, GA
01.2017 - 01.2018
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Motivated team members to continuous improvement in promoting and selling target products.
- Motivated sales team to complete over 500 co-branded projects with independent repair shops in a single year contributing to increased brand awareness among consumers.
Replenishment Analyst
NAPA Auto Parts - Genuine Parts
Atlanta, GA
11.2014 - 01.2017
- Maintained inventory levels for 61 stores keeping an availability percentage of at least 97.40%.
- Tracked historical inventory turnover data to determine the areas of opportunity for increased profitability.
- Worked closely with sales team to create promotional orders to arrive on time with additional discounts.
- Developed a training manual for new hires to quickly integrate into the system.
Store Manager
Mattress Firm
Alpharetta, GA
05.2014 - 11.2014
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Supervised guests at front counter, answering questions regarding products.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Rotated merchandise and displays to feature new products and promotions.
Marketing Assistant Intern
Kennesaw State University Student Media
Kennesaw, GA
08.2013 - 12.2013
- Collaborated with team members to help expand marketing channels.
- Organized, maintained and analyzed social media platforms.
- Developed readership and listenership surveys to assess satisfaction of the brand.
Education
BBA - Marketing
Kennesaw State University
Kennesaw, GA 08.2010 - 05.2014
Skills
Communications management
Software
Adobe Creative Suite
Poppulo Email Marketing
Kinteco CMS
Timeline
Marketing & Sales Specialist
NAPA Auto Parts - Genuine Parts (NAPA AutoCare)
09.2018 - Current
Brand Specialist
NAPA Auto Parts - Genuine Parts (NAPA AutoCare)
01.2017 - 01.2018
Replenishment Analyst
NAPA Auto Parts - Genuine Parts
11.2014 - 01.2017
Store Manager
Mattress Firm
05.2014 - 11.2014
Marketing Assistant Intern
Kennesaw State University Student Media
08.2013 - 12.2013
BBA - Marketing
Kennesaw State University
08.2010 - 05.2014
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