Lauren Brown
Marketing Manager
Houston,TX
Summary
Highly creative Marketing Project Manager/Content Strategist with expertise in transforming marketing and advertising strategies into desired results. Led multiple teams in development of over 100 profitable campaigns during previous year. Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes. With many experiences devising and implementing marketing campaigns, I've built a deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager
GSM
Houston, Texas
03.2021 - Current
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
Project Manager, Social Media
Mushie (Contract)
Houston, Texas
11.2020 - 12.2020
- Spearheaded marketing services with marketing project management within B2C industry
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Engaged social media audience by collaborating with graphic designers to develop visually appealing content.
- Curated and segmented editorial content to increase engagement and channel growth.
- Oversaw internal and external projects by reviewing activities, maximizing efficiency and increasing collaboration and communication transparency.
Senior Project Manager
Joel Osteen Ministries/Lakewood Church
Houston, Texas
06.2015 - 06.2020
- Retail Ecommerce management for aventergray.co, johngrayministries.com, and joelosteen.com online stores with wide variety from fashion, skincare, books, and much more
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Financial Operations Liaison
Visionary Asset Management
Houston, Texas
06.2014 - 06.2015
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Exceeded goals through effective task prioritization and great work ethic.
Personal Banker
Wells Fargo & Company
Houston, TX
08.2012 - 01.2014
- Promoted financial products by maintaining excellent service offering knowledge.
- Networked to increase client base and encourage existing clients to expand financial portfolios.
- Helped clients plan for and fund retirements using mutual funds and other options to manage, customize and diversify portfolio.
- Developed top-performing teams, leading to increased branch efficiency and positive customer feedback.
Disney College Program Marketing Internship
Walt Disney Company
Orlando, Florida
01.2012 - 08.2013
- Monitored social media and online sources for industry trends.
- Designed and presented social media campaign ideas.
- Prepared reports detailing project updates, performance information and ongoing trends.
Education
Bachelor of Science - Communications/Marketing
University of Phoenix
Tempe, AZ10.2021
Skills
- Business Development
- Strategic Planning
- Project organization
- Marketing and Advertising
- Project Management
- Public Relations
- Social Media Management
Certification
Google Project Management Certification
Google - 2021
Professional Marketing Certification
University of Phoenix - 2021
Salesforce Administrator Certification
Salesforce- 2021
Executive Leadership Certification
NSLS (Sigma Alpha Pi) - 2020
Advanced Leadership Certification
NSLS (Sigma Alpha Pi) - 2020
Timeline
Marketing Manager
GSM
03.2021 - Current
Project Manager, Social Media
Mushie (Contract)
11.2020 - 12.2020
Senior Project Manager
Joel Osteen Ministries/Lakewood Church
06.2015 - 06.2020
Financial Operations Liaison
Visionary Asset Management
06.2014 - 06.2015
Personal Banker
Wells Fargo & Company
08.2012 - 01.2014
Disney College Program Marketing Internship
Walt Disney Company
01.2012 - 08.2013
Bachelor of Science - Communications/Marketing
University of Phoenix
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