Lauren Edwards
Fort Wayne,IN
Summary
Proven Social Media Marketing Director with a track record of elevating brand engagement and web traffic for Granite Ridge-Choice Designs. Expert in campaign planning and relationship building, I've launched impactful digital campaigns and fostered key partnerships, significantly enhancing company visibility and audience engagement without exceeding a 55-word limit. Innovative Marketing leader with 2+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
Work History
Social Media Marketing Director
Granite Ridge- Choice Designs
04.2024 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
Social Media Manager
The Downtown Wellness Spa
02.2022 - 04.2024
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Taught in-house employees strategies for successful internal and external communications.
Education
Business Management/Concentration in Marketing
Indiana Institute of Technology
Fort Wayne, IN05.2026
High School Diploma -
R Nelson Snider High School
Fort Wayne, IN05.2023
Skills
- Campaign Planning
- Content scheduling
- Community Management
- Event Promotion
- Brand strategy
- Audience Engagement
- Strategy Development
- Relationship Building
Accomplishments
- Collaborated with team of marketers from Next Level Marketing in the development and research in organic media campaigns.
Timeline
Social Media Marketing Director
Granite Ridge- Choice Designs
04.2024 - Current
Social Media Manager
The Downtown Wellness Spa
02.2022 - 04.2024
Business Management/Concentration in Marketing
Indiana Institute of Technology
High School Diploma -
R Nelson Snider High School
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