Lauren Eimer
Jacksonville,FL
Summary
Creative leader looking to make a positive impact on the world.
Overview
6
6
years of professional experience
Work History
Brand Director
Multifamily.Digital
Jacksonville, FL
12.2023 - Current
- Developed strategies to boost brand engagement, leading to enhanced website and social media presence.
- Implemented processes to measure the success of ongoing initiatives, tracking awareness against benchmarks and evaluating marketing effectiveness.
- Organized the logistics and marketing/communication efforts for promotional events to boost sales.
- Created diverse marketing content, including videos, emails, blogs, and social media posts.
Marketing and Communications Specialist
HACCP Assurance Services
Remote
08.2022 - 09.2023
- Spearheaded marketing and communications initiatives for three internal companies, ensuring the successful implementation of projects.
- Strategic B2B brand building and sales strategy through leveraging LinkedIn Sales Navigator and Campaign Manager.
- Created multi-channel campaigns, including press releases, website content, direct mail, social media ads, email marketing, and sales materials.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
Regional Marketing Coordinator
Ryan Homes, NVR
Richmond, VA
07.2021 - 05.2022
- Subject matter expert who worked cross-functionally with top-performing sales divisions to execute comprehensive marketing plans.
- Analyzed customer data to identify target audiences and develop strategies for outreach.
- Developed new community websites, email blasts, digital/print advertisements, press releases, and direct mail pieces to achieve quarterly sales goals.
- Monitored and reported campaign performance through Google Analytics, Facebook Ads Manager, and internal marketing funnels.
Marketing and Social Media Specialist
House Of Wu Design
Fort Myers, FL
09.2020 - 05.2021
- Creative direction with mood board creation, talent acquisition, location scouting, and set design for photo shoots and fashion shows.
- Designed and implemented thought leadership content across blogs, media advertising, email blasts, websites, and social media posts.
- Successfully negotiated with media vendors to secure local and national media coverage, saving the company over $100,000.
- Assessed the brand's reputation on Google, Instagram, Facebook, Pinterest, and TikTok and executed plans that improved it.
Internal Communications Specialist
Trimble Inc.
Dayton, OH
02.2020 - 08.2020
- Conducted company-wide marketing and communications efforts for the internal launch of a data visualization program.
- Analyzed data and leveraged business intelligence tools to create content for intranet sites, video scripts, emails, training presentations, and tutorials.
- Established and maintained a network of subject-matter experts to support content generation and enable quick and effective problem-solving.
- Researched mental health and work life balance in the industry to effectively showcase and communicate the benefits of data displays.
Photographer/Small Business Owner
Visionary Vibes Photography
Dayton, OH
06.2018 - 06.2020
- Developed and managed the company's website, social media pages, and marketing efforts to increase brand awareness and attract new customers.
- Consult with clients to understand their needs and preferences for a photo shoot.
- Photographed special events, portraits, and products for businesses.
- Boosted revenue by providing outstanding customer service and timely delivery of photos to clients.
Marketing Assistant
Diversus Group
Sydney , Australia
05.2018 - 08.2018
- Developed strategies and digital content with the CEO and marketing team to promote our brand to prospective customers.
- Organized over 500 contacts in the CRM system to identify and document new leads.
- Designed and implemented an internal newsletter to streamline company communication.
- Achieved alignment between marketing strategies and corporate objectives by utilizing data-driven insights.
Education
Bachelor of Arts - Communication Management & Marketing
University of Dayton
05.2020
Timeline
Brand Director
Multifamily.Digital
12.2023 - Current
Marketing and Communications Specialist
HACCP Assurance Services
08.2022 - 09.2023
Regional Marketing Coordinator
Ryan Homes, NVR
07.2021 - 05.2022
Marketing and Social Media Specialist
House Of Wu Design
09.2020 - 05.2021
Internal Communications Specialist
Trimble Inc.
02.2020 - 08.2020
Photographer/Small Business Owner
Visionary Vibes Photography
06.2018 - 06.2020
Marketing Assistant
Diversus Group
05.2018 - 08.2018
Bachelor of Arts - Communication Management & Marketing
University of Dayton
Skills
- Internal & Client Communications
- Copywriting & Copyediting
- Paid Advertising & Social Media Management
- Operations & Project Management
- Effective Branding & Content Creation
- Audits & Data Reports
Online Portfolio
laureneimer578.wixsite.com/website