Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Websites
Community Service
Athletic Experience And Achievements
Timeline
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Lauren Gooding

Lauren Gooding

London

Summary

Graduate student in Sports and Recreation Leadership with a background in strategic communication and hands-on experience in marketing, events, and stakeholder engagement. Skilled in project management, branding, and client relations, with proven ability to balance Division I athletics, academics, and professional responsibilities. Passionate about leveraging sports to drive meaningful connections, enhance athlete development, and deliver impactful marketing and event experiences.

Overview

11
11
years of professional experience

Work History

MARKETING, EVENTS & COMMUNICATION INTERN

JMU DUKE CLUB
HARRISONBURG
01.2025 - 01.2026
  • Support by coordinating athletic and donor events while contributing to marketing and communications through promotional campaigns, digital content creation and stakeholder engagement.

WOMEN'S GOLF VOLUNTEER ASSISTANT COACH

JAMES MADISON UNIVERSITY
HARRISONBURG
01.2025 - 01.2026
  • Assist with daily team operations, including practice logistics and equipment management, while supporting player development through skill-focused drills, on-course strategy, and performance feedback.

MERCHANDISING & CAR BUILD INTERN

MCLAREN RACING
WOKING
01.2022 - 12.2022
  • Built a marketing proposal to help McLaren achieve their business objective of breaking into the golf space. Proposal included competitive research, innovative merchandise ideas and company culture.

FOUNDER/OWNER

LAUREN'S KICKS
LONDON
01.2015 - 12.2020
  • Inspired by my sneaker addiction, founded a sneaker resale online shop as a side hustle during my time at secondary school. Four-year revenue of over £10,000.

SOCIAL MEDIA PROMOTION FOR DP WORLD TOUR

ENTERPRISE
LONDON
01.2019 - 12.2019
  • Working with Enterprise collaborated with DP Tour social team to develop and produce promotional social video.
  • Content created - LINK

Education

Master of Science (M.S.) - Sports and Recreation Leadership

JAMES MADISON UNIVERISTY
Harrisonburg, VA
05.2026

Bachelor of Science (B.S.) - Strategic Communication

UNIVERSITY OF COLORADO BOULDER
Boulder, CO
05.2024

Skills

  • Marketing strategy development
  • Communication skills
  • Customer service
  • Branding campaigns
  • Relationship development
  • Social media platforms
  • Microsoft and Google Suite
  • Event coordination
  • Stakeholder engagement

Hobbies and Interests

  • Travelling
  • Cooking
  • Hiking
  • Lego Technic Models
  • Sneaker Design & Development

Websites

Community Service

  • Coached young beginners in rackets, utilising personalised and motivating instruction techniques resulting in significant improvements in skills and enthusiasm for the sport.
  • Represented JET Golf Sky at golf events, engaging customers to promote products and services, resulting in increased brand awareness and industry relationships.
  • Demonstrated effective leadership by managing multiple sports matches and teams, fostering teamwork and achieving successful outcomes in various competitions at Wellington College.
  • Worked as a volunteer at the 2020 Solheim Cup in Scotland, assisting with match scoring in a highly competitive international golf tournament.

Athletic Experience And Achievements

  • Division 1 Golf Scholarship recipient at CU Boulder and JMU; successfully balanced athletics and academics, contributed to team success, and developed strong communication skills.
  • As a WGCA All-American Scholar, I maintained a cumulative GPA of 3.5 or higher while competing as an amateur on my college golf team.

Timeline

MARKETING, EVENTS & COMMUNICATION INTERN

JMU DUKE CLUB
01.2025 - 01.2026

WOMEN'S GOLF VOLUNTEER ASSISTANT COACH

JAMES MADISON UNIVERSITY
01.2025 - 01.2026

MERCHANDISING & CAR BUILD INTERN

MCLAREN RACING
01.2022 - 12.2022

SOCIAL MEDIA PROMOTION FOR DP WORLD TOUR

ENTERPRISE
01.2019 - 12.2019

FOUNDER/OWNER

LAUREN'S KICKS
01.2015 - 12.2020

Master of Science (M.S.) - Sports and Recreation Leadership

JAMES MADISON UNIVERISTY

Bachelor of Science (B.S.) - Strategic Communication

UNIVERSITY OF COLORADO BOULDER
Lauren Gooding