Open To Work
Hi, I’m
Kalie Fernandez
Sales & Business Development
Arlington,US
Work Preference
Summary
Sales and events marketing manager with 6 years of experience in brand promotion, event planning, and vendor relationship management. Develops marketing strategies that increase client engagement and support revenue growth. Executes campaigns with tight resource management and measurable outcomes.
Overview
19
years of professional experience
Work History
Velasco's at Moss Creek Ranch
Sales and Events Marketing Manager
02.2021 - 10.2026
Job overview
- Built strong vendor relationships to improve product visibility and service quality.
- Supported event planning and execution through careful attention to detail and clear communication.
- Handled event logistics, including transportation, venue booking, and catering coordination.
- Helped negotiate vendor contracts to secure better pricing while maintaining quality standards.
- Monitored vendors and coordinated service timing to support successful events.
- Developed event marketing strategies that increased client engagement by 30% through innovative social media campaigns.
- Negotiated event packages, pricing, and service inclusions to support revenue goals.
- Managed guest communications, maintaining accurate details for timelines, preferences, and special requests.
- Delivered exceptional event experiences by overseeing all aspects of event production from concept to execution.
- Implemented systems and procedures to increase sales.
- Secured sponsorships and negotiated contracts to support the financial success of each event.
- Managed budgets for multiple events simultaneously, ensuring cost-effectiveness without compromising the overall experience.
Chewy.com
Brand Coordinator
01.2014 - 12.2020
Job overview
- Collaborated with vendors to align packaging, promotions, and brand guidelines.
- Managed event planning for promotional activities, ensuring a professional representation of the brand at all times.
- Provided support to sales teams by developing tailored presentations and collateral materials that showcased product benefits and features effectively.
- Organized and delivered training sessions for new product content and technological advancements.
- Attended customer meetings, trade shows, and conferences as company representative.
- Coordinated brand marketing calendars across merchandising, creative, and e-commerce teams.
- Maintained an up-to-date knowledge of industry trends, attending relevant conferences and networking events to strengthen professional connections within the field.
- Developed strong relationships with key industry influencers, fostering positive brand associations and long-term partnerships.
- Collaborated with creative teams to develop compelling visual assets for use across multiple marketing channels.
- Spearheaded product launches, coordinating cross-functional teams to ensure smooth execution and maximum impact.
Planet Beach Spa
Assistant Spa Manager
05.2007 - 07.2013
Job overview
- Supervised daily spa operations, ensuring consistent service standards and smooth client flow.
- Trained front desk and spa staff on membership procedures, sales scripts, and guest service expectations.
- Managed appointment scheduling, walk-ins, and treatment room coordination to reduce service delays.
- Monitored inventory levels for retail products, linens, and spa supplies, preventing stock shortages.
- Supported membership sales by explaining service packages, promotions, and account benefits.
- Fostered strong relationships with clients, resulting in increased repeat bookings and referrals.
- Organized special events such as holiday promotions or group bookings, ensuring smooth operations during high-traffic periods.
Education
Tarrant County CollegeArlington, Texas
from Business Management
01.2010
University Overview
Completed three semesters in their Bachelor’s of Business Management program
Skills
- Client acquisition
- Sales strategy development
- Digital advertising
- Customer relations
- Presentation skills
- Sales techniques
- Negotiation
- Account management
Event Planning
Time management
Contract negotiation
Effective communication
Event logistics
Sales strategy development
Interpersonal skills
Marketing campaigns
Marketing strategy development
Document management
Customer acquisition
Business analytics
Timeline
Sales and Events Marketing Manager
Velasco's at Moss Creek Ranch
02.2021 - 10.2026
Brand Coordinator
Chewy.com
01.2014 - 12.2020
Assistant Spa Manager
Planet Beach Spa
05.2007 - 07.2013
Tarrant County College
from Business Management