Lauren Hyatt
Program Development Manager
Southington,CT
Summary
Medical Device Program Development Manager efficient in clinical selling at a C-Suite Level. Highly skilled in hospital sales, from discovering a surgical champion to bringing the product through value analysis. Medical Device Sales Professional with extensive experience in account and customer relationship management, OR Case Coverage, Sales Utilization, Revenue Generating Activities, and Revenue Growth.
Overview
16
16
years of professional experience
Work History
Program Development Manager
EndoGastric Solutions
11.2021 - Current
- Highly skilled at partnering with Interventional Gastroenterologist's, Bariatric, Thoracic, and General Surgeons to develop a TIF Program Center of Excellence Program. Responsible for training and developing TIF Physicians, meeting with and educating Endo, the OR, Coding/Billing, Office Manager, NP/PA. Case support in the OR and Endo.
- Working with physician liaisons and the hospital marketing development team to promote and educate the community on the TIF Procedure.
- Educating Referring Physicians including Primary Care, ENT, Pulmonology, Gastroenterology on TIF.
- Responsible for revenue growth year after year, managing a $900k territory. Responsible for growing the North East Region's only Annuity Program, Maine General Medical Center who currently does 6-9 cases/month.
- 2022 Rookie of the Year
- 2022 President's Club Winner
- Closed several hospital facilities including Yale New Haven Health, Harford Healthcare (Midstate Medical Center and St. Vincent's Medical Center), St. Francis Hospital, Portsmouth Regional, Wentworth Douglass, and expecting to close 4+ facilities in 2024.
NeuroStar Practice Consultant
Neuronetics
02.2021 - 10.2021
- Calling on Psychiatrists, focusing on Business Development, Clinical Training and Knowledge of the NeuroStar Device
- Selling Multiple Marketing Programs to drive business to build each practice by 45% Including Call Center, Co-Op Marketing and Discounted Service Agreements
- Coaching the office with NeuroStar phone scripts, reimbursement questions/issues, and overall NeuroStar FAQ and Training
- Preparing and Administering NeuroStar Business Reviews, analyzing quarterly marketing spend
- Educating the community on TMS (TransCranial Magnetic Stimulation) with referral marketing, patient seminars and physician dinners.
Territory Manager
Z-Medica LLC (Manufacturer of QuikClot and Combat Gauze)
01.2019 - 01.2020
- Managed three books of business; QuikClot, QuikClot Interventional, QuikClot Control+ Hemostatic Device
- Multiple hospital call points including but not limited to; Trauma, OR, ED, ICU, Wound Care, Surgical Oncology, OB/GYN, Cath Lab, IR, Vascular and General Surgery
- Control+ launched 1/2018, initiative was to get all 4 SKU’s in Level 1 & 2 Trauma Centers
- Successfully brought in C+ to Hartford Hospital, Backus, Waterbury, Bridgeport, Yale New Haven Health, and Stamford Hospital
- Baystate & Berkshire in W
- Mass
- Successfully sold all 4 SKU’s in 2 facilities for a stocking order of $10k+
- Worked with educators in each department to in-service staff including educational tables in the OR
- Attended ATOM Lab every other month at Hartford Hospital to educate physicians and attain product awareness
- Established relationships with KOL’s at several facilities
- 9% Growth Overall for the state of CT in 2018
- Highest Revenue Generated for Eastern Region Non-Interventional Products Q1 2019.
Territory Manager
EndoGastric Solutions
04.2015 - 08.2017
- Prospecting and clinically selling the TIF Procedure with EsophyX Device to General, Bariatric, Thoracic, General Surgeons and Interventional Gastroenterologists
- Facilitated Executive Meetings with hospital administration including CEO, CFO, Business Development Manager, Director of Perioperative Services, Physician Liaison, & Director of Marketing to bring the device into the facility to discuss healthcare economics and reimbursement
- Trained the physician on the device and supported cases in the OR
- Increased sales volume by adding 5 hospital accounts in AZ & UT including Banner Health, Intermountain Healthcare, and Dignity Health facilities
- Managed portfolio of 12 hospitals while generating $10,000 in re-orders/month
- Negotiated prices & Terms of Sales
- Set up “Heartburn Centers of Excellence” in facilities performing the TIF Procedure by developing a strategic formula to drive patients to the facility which included physician referral marketing, physician education, patient seminars, marketing implementation programs within the hospital
- High percentage of growth in case volume month over month
- Top Gun Award” Highest Revenue Generated Q1 2016.
Hospital Sales and Services Representative
Cardinal Health
04.2013 - 07.2014
- Account Manager for various hospitals throughout AZ including the Mayo Clinic, Flagstaff Medical Center, Kingman Regional Medical Center, Abrazo Healthcare, & the VA Prescott
- Responsible for long-term relationship building between the customer, Cardinal Health, and other professional organizations (GPO’s etc.)
- Facilitated Quarterly Business Reviews for each hospital and presented to Supply Chain Management and Purchasing
- Proactively and with regular cadence demonstrated the value of Cardinal Health products and services while ensuring customer satisfaction and loyalty
- Surpassed annual quota by 10% (Quota was $250,000), increased the purchase of Cardinal Brand Products by 20% month over month.
Mortgage Banker
JP Morgan Chase
06.2012 - 04.2013
- Recruited to sell a range of mortgage loan products and services to individual consumers and business customers
- Serve as the customer’s primary point of contact throughout the mortgage application and approval process while remaining the go-to customer service resource throughout the life of the loan
- Tracked critical client satisfaction metrics to ensure sustainable portfolio growth in a complex and comprehensive market
- Submitted loan applications to the underwriter for verification and recommendations
- Originated, reviewed, processed, closed and administered loan proposals
- Closed 5-6 loans/month while keeping a customer satisfaction score of 100%.
Medical Distribution Account Manager
McKesson, Moore Medical, LLC
01.2008 - 06.2012
- Marketed and sold an extensive list of medical, surgical, and pharmaceutical products to non-hospital healthcare practices and facilities
- Conducted between 7-10 outbound sales calls/day to both new and existing customers to foster sustainable account growth
- Managed multi-week sales cycles for large durable goods, conducting in-depth needs assessments and price negotiations to position McKesson-Moore as a leading medical goods distributor
- Utilized various technical resources to support the sales process including JDE, Odyssey, and GoldMine
- Successfully attained 20% annual account growth during four-year tenure, with 80% account retention
- Represented senior leadership at key industry networking events.
Education
BS Organizational Leadership -
THE PENNSYLVANIA STATE UNIVERSITY
Skills
C-Suite and Clinical Selling
Clinical Case Coverage
Program Development
Operating Room Experience
Relationship Management
Consultative Sales
Account Management
Sales Prospecting & Forecasting
Marketing
Timeline
Program Development Manager
EndoGastric Solutions
11.2021 - Current
NeuroStar Practice Consultant
Neuronetics
02.2021 - 10.2021
Territory Manager
Z-Medica LLC (Manufacturer of QuikClot and Combat Gauze)
01.2019 - 01.2020
Territory Manager
EndoGastric Solutions
04.2015 - 08.2017
Hospital Sales and Services Representative
Cardinal Health
04.2013 - 07.2014
Mortgage Banker
JP Morgan Chase
06.2012 - 04.2013
Medical Distribution Account Manager
McKesson, Moore Medical, LLC
01.2008 - 06.2012
BS Organizational Leadership -
THE PENNSYLVANIA STATE UNIVERSITY