Lauren Kaplan
Kenosha,WI
Summary
Creative and self-directed with experience creating strategic alliances with organizational leaders to align with and support key business initiatives for on-time, under-budget event completion. Organized and ambitious planner with expertise in managing costs and budgets while establishing partnerships with vendors for optimal savings. Proven track record of delivering outstanding customer service and creative solutions to drive sales and profitability. Skilled in developing pricing and promotions and responding to customer inquiries and feedback. Passionate about delivering quality products and services to customers and developing lasting relationships.
Overview
12
12
years of professional experience
Work History
E-Commerce Specialist
LaMacchia Travel Agency
09.2023 - Current
- Create, write & edit travel content offers that will be published on agency websites
- Set standards, systems, and best practices for new travel listings, content creation, distribution, and maintenance
- Provide updated content that will be shared across company platforms
- Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media
- Monitor changes in product sales by using web analytics and Excel spreadsheets to stay organized
Sales Assistant
Talent Bridge - Kubota Engine America
05.2021 - Current
- Engine allocation
- KPI layout update and program change
- Account Assignment updates
- Conflict Mineral engine/customer information updates, OEM and Distributor correspondence
- Finalization of Dealer Program Documents
- PSI Reports
Sales & Marketing Manager
Lake County Fair Association
05.2018 - 10.2019
- Ongoing sales to solicit new business and maintain existing clients
- Create and execute contracts, invoices, and payments
- Maintain monthly sales forecast
- Prepare annual operating budget
- Coordination of event logistics
- Schedule personnel
- Create marketing plan
- Media Communications
- Market research and market analysis
- Facilitate social media content
- Ad buys
- Create sponsorship sales program
Marketing Assistant
Kubota Engine America
02.2016 - 05.2018
- Coordinate tradeshows, special events, conferences, other special meetings - National and International
- Develop marketing materials
- Update and support website
- Facilitate social media content
- Source and purchase promotional items
- Select creative for brochures, literature, ads, promotions
- Market research and market analysis
- Plan annual advertising calendar
- Prepare annual operating budget
- Prepare proposals
Sales Coordinator
Putzmeister America, Inc
03.2012 - 02.2016
- Obtain information and dictate correspondence with multiple domestic and international clients - Latin America, Canada, South Pacific, Europe, India
- Input sales orders and maintain customer files
- Compile quotations, Follow up customer queries regarding replacements or adjustments
- Duty drawback
- MSO and Title information
Education
Bachelor of Arts - International Studies
University of Wisconsin - Stevens Point
Stevens Point, WI2010
Associate's Degree of Arts And Science - General Studies
University of Wisconsin - Marathon County
Wausau, WI2008
Skills
- Meeting planning
- Events logistics management
- Sponsorship Development
- Contract negotiations
- Budget development
- Marketing and advertising
- Corporate Communications
- Brand development
- Market Research
- Content Creation
- Data Analysis
- Email Marketing
Timeline
E-Commerce Specialist
LaMacchia Travel Agency
09.2023 - Current
Sales Assistant
Talent Bridge - Kubota Engine America
05.2021 - Current
Sales & Marketing Manager
Lake County Fair Association
05.2018 - 10.2019
Marketing Assistant
Kubota Engine America
02.2016 - 05.2018
Sales Coordinator
Putzmeister America, Inc
03.2012 - 02.2016
Bachelor of Arts - International Studies
University of Wisconsin - Stevens Point
Associate's Degree of Arts And Science - General Studies
University of Wisconsin - Marathon County
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