Lauren Krahenbuhl
Milwaukee
Summary
Personable enterprise sales leader known for driving significant business impact in revenue and process improvement. Extensive experience in territory development, sales lifecycle management, and complex deal closing. Collaborative team player who builds strong relationships inside and outside the organization. Often tapped for the "above-and-beyond" needs!
Overview
13
13
years of professional experience
Work History
Enterprise Sales Director
Personify Health
02.2023 - Current
- Achieved nearly 70% of annual quota in first 6 months on the job
- Secured my first enterprise deal, a high-value new client contract totaling $200,000+ in ARR, within 6 months of my start date
- Exceeded performance expectations for building in-territory visibility in both 2023 and 2024 through strategic prospecting and hosting of 30+ on-site prospect and partner events per year
- Recognized by sales leadership as Salesperson of the Quarter in Q4 2023 and Q4 2024
- Optimized lead generation by managing my assigned SDR resource and leveraging multimodal outreach tools, social media, and my extensive background in B2B marketing
Director of Sales & Partnerships
Wellness Coach
04.2021 - 02.2023
- Led sales team in securing $950,000 new Annual Recurring Revenue in 2022 (115% team quota achievement)
- Increased team's average contract value by 108% from 2021 to 2022
- Oversee all revenue strategy and operations, including new sales, existing revenue upsells, and distribution partnerships
- Manage and mentor reports on sales strategy, messaging, and the end-to-end sales lifecycle
- Advise senior leadership on company direction and strategy
Sr. Manager, Partnerships
HSA Bank
11.2017 - 04.2021
- Launched multiple new, high-value distribution partnerships, from contract negotiation through to measuring ongoing success
- Conducted in-depth market research and articulated strategies to identify and pitch new partnership recommendations to the C-suite
- Collaborated across many internal and external departments to help ensure (and measure) ongoing mutual success of multiple key partnerships
- Created, documented, and trained on new internal processes to streamline partner launches and management across internal teams
Proposal Coordinator
US Bank | Adelman Travel
08.2015 - 11.2017
- Coordinated 350+ RFP responses and other revenue-driving projects across project management roles at two B2B service organizations
- Managed team processes and databases to streamline cross-functional efforts, including training of new proposal team members
- Built relationships with all levels of both organizations to ensure timely and compelling sales proposals and thought leadership
Public Relations + Journalism Experience
Kohl's | UW Athletic Communications | NBC News
01.2012 - 08.2015
- Created hundreds of story packages + PR strategies for use across all media types and industries, and oversaw key media relationships
Education
B.A. Degrees - Journalism, Communications
University of Wisconsin-Madison
12.2014
Skills
- Sales lifecycle management
- B2B solution selling
- Partnership identification & development
- Relationship building
- Strategic revenue growth
- Writing & communications
- Project Management
- Go-to-Market Strategy
- Cross-Functional Collaboration
- Salesforce & CRM proficiency
- Humor!
Websites
Affiliations
- Society of Human Resource Management (SHRM)
- Wellness Council of Wisconsin (WCWI)
- Midwest Business Group on Health
Timeline
Enterprise Sales Director
Personify Health
02.2023 - Current
Director of Sales & Partnerships
Wellness Coach
04.2021 - 02.2023
Sr. Manager, Partnerships
HSA Bank
11.2017 - 04.2021
Proposal Coordinator
US Bank | Adelman Travel
08.2015 - 11.2017
Public Relations + Journalism Experience
Kohl's | UW Athletic Communications | NBC News
01.2012 - 08.2015
B.A. Degrees - Journalism, Communications
University of Wisconsin-Madison
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