LAUREN KURTH
Columbus
Summary
Dynamic operations and program management leader with over 10 years of experience driving multi-channel campaign execution and fostering cross-functional collaboration in technology and marketplace environments. Expertise in designing scalable outreach strategies, developing performance tracking systems, and leading teams to achieve measurable results aligned with business priorities. Proficient in Salesforce, with a demonstrated ability to influence across matrixed organizations while building trust through empathetic and impactful communication. Recognized for streamlining processes, nurturing high-performing teams, and leveraging strong analytical skills to adapt to evolving challenges and consistently deliver exceptional outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Manager, Account Management
GumGum
Chicago, IL
04.2022 - Current
- Lead a team of 5 in planning, executing, and optimizing multi-channel engagement campaigns and outreach initiatives, managing a $40M annual portfolio across Fortune 1000 clients and agency partners.
- Design and manage end-to-end campaign workflows — including calendar coordination, asset alignment, and cross-functional sequencing — ensuring timely execution with minimal overlap across concurrent initiatives.
- Develop scalable processes, playbooks, and documentation for campaign management, driving operational consistency and efficiency; identify and implement automation improvements that reduce manual effort and increase scalability.
- Partner cross-functionally with Sales, Product, and Ad Operations to align on campaign objectives, deliverables, and performance benchmarks; build and maintain robust tracking systems to monitor performance and deliver weekly data-driven insights to executive leadership.
- Maintain a deep understanding of client needs, pain points, and motivations; achieve 75% retention rate by ensuring outreach strategies are empathetic, actionable, and trust-building. Conduct proactive voice and written outreach, QBRs, and virtual presentations to drive engagement and incremental opportunities.
Lead Account Manager
GumGum
Chicago, IL
10.2021 - 04.2022
- Designed operational models and Salesforce tracking systems to optimize engagement strategies, improve accountability, and increase performance visibility across a complex territory.
- Developed multi-level performance reporting tools to drive actionable insights and inform operational and campaign decision-making at national and regional levels.
- Managed multi-channel campaigns representing 50%+ of Midwest revenue; collaborated cross-functionally to align on objectives, coordinate resources, and execute against business priorities.
- Developed proactive client engagement and outreach programs — including structured written and voice touchpoints and QBRs — building long-term community trust and driving measurable retention outcomes.
- Recruited, onboarded, and mentored account managers; developed training programs and internal documentation that improved operational consistency and team performance standards.
Senior Account Manager
GumGum
Chicago, IL
08.2017 - 10.2021
- Managed end-to-end execution of multi-channel campaigns, overseeing 50%+ of Midwest regional revenue annually; consistently exceeded performance KPIs through data-driven optimization and strategic analysis.
- Built and maintained campaign performance dashboards and reporting frameworks; regularly presented insights and optimization recommendations to senior stakeholders, informing strategy and best practices.
Account Specialist
Magnetic
Chicago, IL
04.2016 - 07.2017
- Cultivated enterprise client and agency relationships through proactive outreach and engagement, driving retention and securing incremental opportunities by understanding and addressing client needs.
- Launched and managed digital advertising campaigns, providing data-driven performance insights and optimization recommendations.
Sales Planner
Magnetic
Chicago, IL
06.2015 - 04.2016
- Developed custom outreach proposals and client presentations to support enterprise sales efforts and revenue growth.
- Optimized operational processes and curated targeted campaign assets to enhance performance outcomes and increase efficiency across the sales and campaign lifecycle.
Business Consultant
Grange Mutual Casualty Company
Columbus, OH
09.2014 - 09.2015
- Created media plans and advertising recommendations, collaborating with creative teams to deliver client-aligned campaigns.
Education
Bachelor of Arts - Communication Management & Political Science
University of Dayton
Dayton, USA05-2014
Skills
- Campaign & Outreach Management
- Operations Leadership
- Process Design & Documentation
- Data Analytics & Performance Reporting
- Community & Client Engagement
- Cross-Functional Collaboration
- Salesforce & CRM
- Airtable
- Program Management
- Multi-Channel Communication
- Team Leadership & Development
Accomplishments
- Campaign Operations Excellence — Designed end-to-end campaign workflows across a $40M portfolio, achieving 75% client retention through empathetic, data-driven outreach.
- Scalable Process Design — Built playbooks, documentation, and automation improvements that increased operational consistency and team efficiency across concurrent campaigns.
- Cross-Functional Leadership — Led initiatives across Sales, Product, and Ad Operations, building collaborative frameworks that improved campaign execution and performance reporting.
- Data-Driven Performance — Built multi-level dashboards and delivered weekly insights to executive leadership, informing strategic decisions and continuous campaign optimization.
Certification
Contextual Advertising Certification — GumGum
Timeline
Manager, Account Management
GumGum
04.2022 - Current
Lead Account Manager
GumGum
10.2021 - 04.2022
Senior Account Manager
GumGum
08.2017 - 10.2021
Account Specialist
Magnetic
04.2016 - 07.2017
Sales Planner
Magnetic
06.2015 - 04.2016
Business Consultant
Grange Mutual Casualty Company
09.2014 - 09.2015
Bachelor of Arts - Communication Management & Political Science
University of Dayton