Lauren Leck
Dallas,Texas
Summary
Results-driven marketing manager with a proven track record in campaign development and execution. Expertise in overseeing full-cycle initiatives while fostering strong client relationships and utilizing innovative strategies to enhance product visibility. Proficient in analyzing market trends to identify and capitalize on growth opportunities, contributing to significant revenue increases.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Brand Development Manager
Round 2 Spirits, LLC
Dallas, TX
08.2024 - Current
- Primary brand ambassador for Weber Ranch 1902 Vodka in the assigned territory.
- Develop and maintain on- and off-premise trade partnerships to boost brand presence and sales.
- Orchestrated local promotional events concentrating on product sampling and interaction.
- Represent the brand professionally at regional and local industry events as a knowledgeable advocate.
- Create compelling, hyper-local social media content; strategically leverage platforms for consumer engagement.
- Educate industry professionals on brand story, features, and unique selling points.
- Secure new brand placement opportunities while maintaining existing relationships for market growth.
- Effectively managed promotional budgets in compliance with industry standards.
Paid Media Strategist
VizSense
Dallas, TX
03.2024 - 08.2024
- Executed routine oversight of paid social marketing efforts across various channels such as Facebook, Instagram, and TikTok.
- Optimized expenditure to achieve maximum efficiency and savings.
- Oversaw concurrent campaigns, ensuring quality assurance.
- Developed hypotheses and tested variables for enhanced performance.
- Developed specialized reports to highlight essential information for stakeholders.
- Collaborate with campaign teams to build and manage campaigns, analyze results, and share cross-channel learnings.
- Oversee campaign and ad creation, providing expertise and strategic direction.
Senior Campaign Associate
VizSense
Dallas, TX
03.2023 - 04.2024
- Handled clients from Fortune 500 companies across multiple verticals.
- Spearheaded client communication, presented creative briefs, and reported campaign performance to C-level executives.
- Supported junior team development through training sessions, criteria development, and deliverable reviews.
- Oversaw influencer campaigns with minimal senior oversight, and delegated tasks to junior associates.
- Oversaw substantial client budgets, guaranteeing conformity with brand standards and requirements.
- Enhanced ad performance through strategic whitelisting and effective campaign structuring.
- Monitored campaign performance outcomes; worked alongside data team to improve reporting analytics.
Influencer Marketing Coordinator
VizSense
Dallas, TX
11.2021 - 03.2023
- Oversaw entire lifecycle of influencer content creation in collaboration with diverse departments.
- Oversaw the scheduling of campaigns across multiple sectors, managing timelines for Fortune 500 clients from different industries.
- Managed sizable client budgets while prioritizing compliance with brand specifications.
- Negotiated contracts with influencers.
- Spearheaded development of metrics and benchmarks to measure success of influencer programs.
- Manage end-to-end reporting process, handling influencer tracking, FTC compliance monitoring, content management, and campaign analysis.
- Developed and presented strategic campaign analysis reports for brands.
- Managed multiple projects simultaneously while meeting deadlines and budget requirements.
Social Media Account Manager
Kreative Media
Houston, TX
01.2021 - 10.2021
- Oversaw client portfolios in various sectors including medical, nutrition, and retail.
- Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
- Scheduled and managed content accurately, balancing current week tasks with future preparations.
- Crafted targeted email campaigns, flyers, and other marketing assets.
- Led collaborative photoshoots to align client branding initiatives.
- Facilitated strategy calls to enhance marketing campaigns for clients.
- Designed and executed media posts using specialized tools such as Canva, Envato, Later, Adobe Creative Cloud.
Education
Bachelor of Arts - Mass Communication, Digital Advertising
Lousiana State University
Baton Rouge, LA05-2021
Skills
- Time Management
- Brand Strategy
- Social Media Marketing
- Event Management
- Event Coordination
- Customer Relationship Management
- Budget Management
- Influencer Marketing
- Content Creation
- Sales
- Influencer Partnerships
- Relationship Building
- B2C Marketing
- B2B Marketing
- Trade show Management
- Media Buying
- Cross-Functional Collaboration
- Campaign Management
- Negotiation
- Affiliate Marketing
- Paid Advertising
- Content Calendar Management
Certification
- Meta Media Buyer Certification
- Texas Alcoholic Beverage Commission Seller Training Certification
Affiliations
- Dallas Animal Services, Volunteer, Present
- Breeder Greeters Committee, Houston Livestock Show & Rodeo, Member, Present
Timeline
Brand Development Manager
Round 2 Spirits, LLC
08.2024 - Current
Paid Media Strategist
VizSense
03.2024 - 08.2024
Senior Campaign Associate
VizSense
03.2023 - 04.2024
Influencer Marketing Coordinator
VizSense
11.2021 - 03.2023
Social Media Account Manager
Kreative Media
01.2021 - 10.2021
Bachelor of Arts - Mass Communication, Digital Advertising
Lousiana State University