Lauren Licona
Summary
Results-driven communications professional with over 6 years of experience in editorial, digital, and UX content initiatives. Expertise in content strategy, stakeholder engagement, and feature writing, with a strong ability to simplify complex information for diverse audiences. Skilled in managing cross-functional projects and multi-channel content programs that enhance audience engagement and boost organizational visibility.
Overview
7
7
years of professional experience
Work History
Senior Digital Coordinator
Aquent Studios
Remote
11.2025 - Current
- Developed UX content and messaging frameworks, enhancing customer engagement on web experiences.
- Partnered with UX designers, researchers, and stakeholders to improve usability and content effectiveness.
- Managed digital content across Adobe Experience Manager (AEM) and Milestone CMS, ensuring consistency and accuracy.
- Conducted content and metadata audits and utilized customer feedback to pinpoint optimization opportunities.
- Coordinated project workflows and stakeholder deliverables through Salesforce.
Content Manager
C-Suite Media (CSQ.com)
Remote
07.2022 - 11.2025
- Managed high-volume publishing pipeline for executive thought leadership, interviews, feature articles, newsletters, and partner content, ensuring timely delivery.
- Oversaw editorial calendar, content pipeline, and contributor management across multiple digital platforms.
- Oversaw editorial calendar and content pipeline while coordinating contributor management across multiple digital platforms to streamline workflows.
- Wrote and edited executive thought leadership, feature stories, newsletters, website copy, and marketing content.
- Conducted interviews with business leaders and subject-matter experts to produce audience-focused editorial content.
- Assigned, briefed, and edited content for thought leadership, executive interviews, podcasts, and long-form videos, enhancing audience engagement.
- Coordinated cross-functional teams including writers, editors, designers, video producers, podcast guests, and external contributors.
- Created and maintained SOPs for editorial and publishing processes.
- Published and optimized content through WordPress and CMS platforms while maintaining SEO and UX standards.
- Managed project timelines and content production through ClickUp and HubSpot.
Editorial Assistant
Aptara
Boston, MA
01.2022 - 05.2022
- Coordinated editorial production and ensured quality control for corporate publishing clients.
- Developed accessibility, ADA compliance, and content quality documentation.
- Reviewed manuscripts, layouts, and digital content for accuracy, consistency, and publication readiness.
Communications & PR Intern
RVD Communications
New York, NY
08.2021 - 12.2021
- Monitored media coverage and social placements for luxury, fashion, and lifestyle clients; drafted alerts and maintained tracking grids to ensure timely communication.
- Developed influencer and media lists; crafted pitches, press releases, and client communications to enhance media outreach.
- Coordinated digital asset organization, editorial calendar planning, and event logistics to streamline project execution.
Marketing Intern
Ploughshares Literary Journal
Boston, MA
12.2020 - 05.2021
- Managed and grew @pshares Twitter (69.6K followers), creating high-engagement content.
- Proofread and prepared journal issues for publication, ensuring high-quality content.
- Assisted in proofreading and prepping journal issues for publication.
- Managed contributor outreach, press contacts, and submissions database to streamline communication.
Publication Design Intern
ArtofLiving / PrimaMedia
Remote
05.2020 - 08.2020
- Produced cross-platform content with Hootsuite and DLVR, designed social and editorial visuals with Canva and Adobe tools, and optimized web content using Yoast SEO to enhance online engagement.
- Designed visual assets for multimedia campaigns, enhancing brand engagement and audience reach.
- Collaborated with cross-functional teams to conceptualize and execute design projects, ensuring alignment with brand guidelines.
- Developed prototypes and mockups using Adobe Creative Suite, streamlining feedback processes with stakeholders.
Youth Programs Intern
826 Boston
Boston, MA
08.2019 - 12.2019
- Assisted with program administration duties, including resource research, database management, and responding to program inquiries, enhancing overall program efficiency.
- Utilized Shopify and Salesforce platforms to manage customer relationships and sales processes.
- Performed office tasks, such as answering phones, greeting guests, and scheduling appointments, ensuring smooth daily operations and effective communication.
Education
Master of Fine Arts - Creative Writing
Arizona State University
Tempe05-2026
Bachelor of Arts - Writing, Literature, & Publishing
Emerson College
Boston05-2021
Skills
- Content Strategy
- Content Marketing
- Copywriting
- Editorial Planning
- Social Media
- SEO
- UX Content
- Brand Storytelling
- Media Relations
- Project Management
- Marketing strategy
- CRM management
- CRM tools
- WordPress
- Analytics tools
- Salesforce
- HubSpot
- Mailchimp
- Asana
- Smartsheet
- Canva
- Adobe Acrobat
- Multimedia content creation
- Video production
- Web content management
- Website optimization
- Verbal and written communication
Timeline
Senior Digital Coordinator
Aquent Studios
11.2025 - Current
Content Manager
C-Suite Media (CSQ.com)
07.2022 - 11.2025
Editorial Assistant
Aptara
01.2022 - 05.2022
Communications & PR Intern
RVD Communications
08.2021 - 12.2021
Marketing Intern
Ploughshares Literary Journal
12.2020 - 05.2021
Publication Design Intern
ArtofLiving / PrimaMedia
05.2020 - 08.2020
Youth Programs Intern
826 Boston
08.2019 - 12.2019
Bachelor of Arts - Writing, Literature, & Publishing
Emerson College
Master of Fine Arts - Creative Writing
Arizona State University