LAUREN LUCAS
Lark Brewing
CITY_US,STATE_US
2
years of professional experience
Advertising student at the University of South Carolina with experience in media writing, audience research, presentations, leadership, and customer-facing environments. Interested in brand strategy, marketing, account management, and client relations. International study experience has strengthened cross-cultural communication, adaptability, and independence.
Skills
Canva
Microsoft Office
Copywriting
Media content creation
Presentation Development
Audience Research
Market Segmentation
Brand Analysis
Strong work ethic
Education
Bachelor of Arts - Advertising | Journalism and Mass Communications
Expected Graduation May 2029
Developed cross-cultural communication, adaptability, and global business perspective
Work History
Food runner | Guest experience
3 Months- Delivered attentive guest service by anticipating needs, responding quickly to requests, and maintaining a welcoming, high-quality dining experience.
- Supported sales through upselling and personalized food and beverage recommendations based on guest preferences, menu knowledge, and daily specials
- Assisted guests and team members with a wide range of service needs, stepping into any task necessary to maintain efficient operations during high-volume shifts
Server
1 Year 2 Months- Managed 6-8 tables simultaneously in a high-volume environment while maintaining accurate orders and strong guest relationships
- Used product knowledge and personalized recommendations to upsell menu items, increase sales, and enhance the guest experience.
COURSES
Advertising, Integrated Marketing Communications, Writing for Mass Communication, Consumer Behavior/Marketing, Media Strategy
LEADERSHIP EXPERIENCE
DECA | Chapter President
- Led chapter meetings and collaborated with students and advisors to coordinate marketing, business, and competitive events
- Developed leadership, presentation, event planning, and organizational skills through DECA programming
School-Based Enterprise | Student manager and Associate Accountant
- Supported financial operations, inventory management, sales tracking, and performance analysis for a student-operated retail business
Project Sales Director | School Fundraising Event
- Helped lead the sales strategy for a school-wide event, exceeding the 500-ticket sales goal by selling 595 tickets and raising over $1,700
- Oversaw and lead promotional and sales efforts while supporting volunteer recruitment and event execution
RELEVANT COURSEWORK
- Developed audience-focused advertising and communication concepts using market segmentation, consumer behavior, and brand positioning principles
- Created visual presentations and advertising materials using Canva while translating research into clear creative concepts
- Analyzed advertising campaigns, target audiences, brand strategies, and integrated marketing communication techniques
- Collaborated on presentations and projects requiring research, creative development, and public speaking
Timeline
Food runner | Guest experience
Lark Brewing
05.2026 - 08.2026Read More
Server
Baker's Crust
02.2024 - 04.2025Read More
VERTO STUDY ABROAD
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UNIVERSITY OF SOUTH CAROLINA
Bachelor of Arts from Advertising | Journalism and Mass Communications
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