Lauren M. Yrausquin

• Generated $4m in individual sales in Q2 of 2023.
• Utilized multiple marketing strategies to improve profitability.
• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
• Facilitated relationships with target accounts through implementation of proven networking methods.
• Recognized and resolved compound problems that affected upper-level management and business initiatives.

• Motivated a high-performing sales team, achieving over $17M in 2022 YTD.
• Created new processes and methodologies to promote efficiency and productivity for sales team members.
• Developed sales plans, goals, strategies, and objectives to achieve team revenue objectives.
• Represented Cultivate at IMEX America to promote awareness, network with potential clients, and penetrate new markets.
• Communicated regularly with executive team members to deliver pertinent details related to progress status and project direction.

• Hired and motivated high-performing sales team, achieving over $5.8M in 2021.
• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
• Implemented CRM strategy to automate leads management.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.

• Established positive rapport with customers, managers, and customer service team members, resulting in 98% client retention rate.
• Drove team revenue totals by bringing in over $1.2M in sales.
• Investigated sensitive customer service complaints and delivered prompt resolution to customer satisfaction.
• Maximized team knowledge and productivity by effectively training, monitoring, and directing employees in applying best practices and regulatory protocols.
• Maintained accurate and complete data on retention efforts and results to produce activity reports with summaries for management
• Analyzed customer data and trends to develop customer engagement initiatives and loyalty programs to reduce customer churn.

Various roles were held at Infinite Energy during this time showcasing continued growth within the company.

• Inside Sales Support Team Lead
• Inside Sales Support & Retention Rep
• Inside Sales Rep