Summary
Interests
Skills
Overview
Work History
Education
Timeline
Lauren M. Yrausquin

Lauren M. Yrausquin

Director of Sales & Operations
Gainesville,Fl

Summary

Performance-oriented Sales Operations Leader offering an exceptional record of achievement over a 20-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Interests

πŸ’š Girl Scout Troop Leader πŸ’š

πŸ„ Animal Rescue Coordinator & Caregiver πŸ•

πŸ’œ Proud supporter of GRACE Marketplace and its mission to end homelessness πŸ’œ

Skills

HubSpot Super Admin User (5 Years Experience)

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Overview

20
20
years of professional experience

Work History

Senior Sales Executive

Koverly
Boston, MA
01.2023 - Current
  • Generated $4m in individual sales in Q2 of 2023.
  • Utilized multiple marketing strategies to improve profitability.
  • Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
  • Facilitated relationships with target accounts through implementation of proven networking methods.
  • Recognized and resolved compound problems that affected upper-level management and business initiatives.

Director of Sales & Operations

Cultivate Premium Corporate Gifts
Boulder, CO
04.2022 - 01.2023
  • Motivated a high-performing sales team, achieving over $17M in 2022 YTD.
  • Created new processes and methodologies to promote efficiency and productivity for sales team members.
  • Developed sales plans, goals, strategies, and objectives to achieve team revenue objectives.
  • Represented Cultivate at IMEX America to promote awareness, network with potential clients, and penetrate new markets.
  • Communicated regularly with executive team members to deliver pertinent details related to progress status and project direction.

Sales Team Manager

What's Happening Promotions, Inc
Gainesville, FL
01.2020 - 04.2022
  • Hired and motivated high-performing sales team, achieving over $5.8M in 2021.
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Implemented CRM strategy to automate leads management.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.

Sales Retention Team Manager

Infinite Energy, Inc
Gainesville, FL
11.2015 - 12.2019
  • Established positive rapport with customers, managers, and customer service team members, resulting in 98% client retention rate.
  • Drove team revenue totals by bringing in over $1.2M in sales.
  • Investigated sensitive customer service complaints and delivered prompt resolution to customer satisfaction.
  • Maximized team knowledge and productivity by effectively training, monitoring, and directing employees in applying best practices and regulatory protocols.
  • Maintained accurate and complete data on retention efforts and results to produce activity reports with summaries for management
  • Analyzed customer data and trends to develop customer engagement initiatives and loyalty programs to reduce customer churn.

Commercial Account Team Lead

Infinite Energy, Inc
05.2005 - 11.2015

Various roles were held at Infinite Energy during this time showcasing continued growth within the company.

  • Inside Sales Support Team Lead
  • Inside Sales Support & Retention Rep
  • Inside Sales Rep

Education

Bachelor of Arts - Business Management

Santa Fe College
03.2021 -

Timeline

Senior Sales Executive - Koverly
01.2023 - Current
Director of Sales & Operations - Cultivate Premium Corporate Gifts
04.2022 - 01.2023
Santa Fe College - Bachelor of Arts, Business Management
03.2021 -
Sales Team Manager - What's Happening Promotions, Inc
01.2020 - 04.2022
Sales Retention Team Manager - Infinite Energy, Inc
11.2015 - 12.2019
Commercial Account Team Lead - Infinite Energy, Inc
05.2005 - 11.2015
Lauren M. YrausquinDirector of Sales & Operations