LAUREN MAGGIO
Seattle,United States
Summary
Results-driven customer marketing professional specializing in advocacy program development, customer storytelling, and revenue-aligned engagement strategies. Experienced in leveraging data, cross-functional collaboration, and scalable processes to amplify customer voice and drive pipeline impact.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Customer Marketing Specialist
Highspot
Seattle, WA
10.2025 - Current
- Lead a 500+ member customer advocacy program, driving engagement aligned to revenue goals.
- Partner cross-functionally with Sales, Marketing, and Events to activate customer references, speakers, and storytelling initiatives.
- Led development of customer-led webinar programs aligned to business goals.
- Grow the customer story pipeline through podcasts, case studies, and advocacy-driven content.
- Recruit and grow advocate network through proactive sourcing and relationship management.
- Maintain and optimize advocacy data in Salesforce, implementing scalable processes that connect advocacy efforts to pipeline impact.
Senior Account Representative
Highspot
Seattle, WA
01.2025 - 10.2025
- Drove 116% quota attainment and generated $5.29M in sourced pipeline through strategic prospecting and executive-level discovery.
- Built and maintained executive-level enterprise relationships, serving as a trusted advisor to C-Suite stakeholders.
- Coordinated cross-functional initiatives with Marketing, Operations, and Sales to execute campaigns aligned with strategic growth objectives.
Account Representative
Highspot
Seattle, United States
09.2024 - 01.2025
- Recognized as Rookie of the Month for exceptional early performance: attained 100% of quota, sourced $540K in pipeline, and influenced $130K closed-won revenue within two months post-ramp.
Marketing Intern
Cassette Technologies
Remote
01.2024 - 06.2024
- Moderated and managed Reddit communities, driving a 45% MoM increase in engagement through creative fan programs and conversations.
- Participated in weekly strategy meetings to align on content calendars, release planning, and deadlines across the team.
- Curated and promoted themed playlists and fan-driven competitions, building excitement around artists and strengthening audience connections.
- Coordinated with TikTok creators and community members on campaign logistics, supporting collaborations that expanded reach and visibility.
Education
Bachelor of Science - Business Administration
Arizona State University
Tempe, AZ05-2022
Associate of Arts - Business Administration
Arizona State University
Tempe, AZ05-2022
Certification
- Hootsuite Platform Certification — Earned Certification Demonstrating proficiency in social media management, content publishing, and the effective use of Hootsuite's core and advanced platform features.
- Hootsuite Social Media Marketing Certification — Earned Certification, demonstrating proficiency in social strategy, community building, content marketing, and social media advertising across major platforms.
TOOLS & PLATFORM PROFICIENCY
Marketing & Advocacy: Marketo, Knak, WordPress, Airtable, Canva
Sales & Revenue: Salesforce, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Gong, Highspot
Timeline
Customer Marketing Specialist
Highspot
10.2025 - Current
Senior Account Representative
Highspot
01.2025 - 10.2025
Account Representative
Highspot
09.2024 - 01.2025
Marketing Intern
Cassette Technologies
01.2024 - 06.2024
Bachelor of Science - Business Administration
Arizona State University
Associate of Arts - Business Administration
Arizona State University