Lauren Maxwell

Own all aspects of marketing and revenue growth for Companion Pet Partners–a veterinary hospital company– including branding, new client acquisition, client retention, and recruiting.

• Identified and onboarded key agencies and freelancers to support growth, including website hosting, paid advertising, and client communication
• Manage budget of $600K annual paid spend, ensuring ROAS is 5X or higher
• Drive data transparency across all marketing e orts
• Oversaw rebrand of three hospitals

Manage marketing strategy, planning and execution work for clients from a variety of industries. Recent clients and achievements include:

Veterinary Cytology Schoolhouse

• Identified opportunity to grow business and increase engagement through an email marketing strategy. Since joining as the fractional leader: Email list growth: +5,383 +11% increase in average open rates Outlined and launched 7 new email journeys based on customer profiles. These emails currently have a 66% average open rate
• Planned an led end-of-year campaign resulting in $44,171 additional revenue Planned and led new year campaign resulting in additional $23,204 revenue Senior Transition Care—Leading the branding and launch of new company, Senior Transition Care

Team Cleppe Realtors

• Lead the strategy and launch of digital marketing for established realtor team in the Nashville area

JOJO’s Chocolate

• Outlined and led launch of D2C email marketing strategy for chocolate company

Kingdom Building Services

• Created and launched website for residential and commercial window cleaning company

Seedbed

• Served as fractional marketing leader, helping the company research and define their target audience and rebuild marketing e orts from the ground up based on customer learnings.

• Responsible for all revenue growth, speaking into new product development, and hiring and leadership of marketing team members
• Develop marketing strategies to drive awareness, engagement, sales-qualified leads, revenue, and client retention Implement marketing processes and SOPs
• Serve as key stakeholder and driver in new product development, including price analysis, messaging, positioning, and launch planning
• Lead team of marketing specialists and generalists to create and execute a full-funnel marketing plan
• Oversee all marketing channels, including email, organic and paid media, content and SEO, podcast, webinars, direct mail, radio, and more
• Assist in execution of marketing work as needed, including building paid media campaigns, building landing pages using LeadPages and Magnolia, setting up SMS campaigns, building and sending emails and email journeys
• Manage marketing projects, prioritizing based on business goals and OKRs
• Partner with other leaders across the business to improve workflow, collaborate on projects, and create clarity and alignment
• Oversee budgeting, forecasting, and reporting across all marketing activities Hire, train, and coach marketing team members

• Responsible for revenue growth, marketing planning and execution, and development of marketing team members
• Drive the planning and execution of all marketing activities to exceed event lead and online sale goals
• Partner with the production team to keep raising the bar on events (both in-person and virtual)
• Own event marketing calendar, partnering with sales and production team on launches, promotions, etc.

• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Hired, trained, and coached all marketing and catering team members
• Owned the strategy and plan to grow revenue and increase profits
• Planned promotions to drive store traffic and increase revenue
• Built catering and sales team from the ground up, growing team to 5 full-time team members
• Planned and executed a full calendar of activities and events to engage with the community, growing our brand and impact
• Traveled the United States to open new stores, leading marketing and community events to build awareness of new stores and maximizing store opening revenue
• Manage all aspects of the store catering and sales to ensure quality, customer service, and maximize revenue

• Store manager responsible for leading a team of associates, customer service, scheduling, merchandising, and sales training.