Lauren McIntyre-Gibson
Manassas,VA
Summary
Innovative Event Producer with background in conceptualizing, planning and executing diverse events. Strengths lie in strategic project management, creative concept development and client relationship building. Previous work has consistently contributed to increased audience engagement and client satisfaction.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Event Producer
PRA Events, Inc.
Washington, DC
03.2022 - 11.2024
- Oversaw all aspects of event planning, including venue selection, catering arrangements, transportation logistics, audio and visual services and vendor contracts.
- Organized meetings with clients to discuss their needs and expectations for each event.
- Provided on-site event management to ensure successful execution of the event.
- Supervised staff members assigned to specific tasks at the event.
Events Manager
Independent Electrical Contractors
Alexandria, VA
08.2015 - 03.2022
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
- Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
- Analyzed event performance data to report ROI and effectiveness to senior management.
Marketing and Event Coordinator
McIntyre Consulting
Washington, DC
04.2013 - 08.2015
- Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
- Sourced venues for events in accordance with client needs and preferences.
- Established and maintained relationships with key stakeholders, including vendors, sponsors, and community leaders.
- Managed event budgets, ensuring all events were delivered within financial constraints.
Marketing and Promotions Coordinator
Packaging Machinery Manufacturers Institute
Reston, VA
02.2011 - 04.2013
- Collaborated with internal stakeholders to ensure consistent messaging across all channels.
- Improved marketing initiative outreach and building engagement by coordinating social media marketing on Facebook and platforms.
- Utilized analytics tools to measure the effectiveness of marketing campaigns.
- Analyzed market trends and identified opportunities to reach new members.
Marketing Communications/Member Retention Assistant
American Advertising Federation
Washington, DC
01.2010 - 08.2010
- Assisted in the preparation of reports, presentations and correspondence.
- Entered data into databases accurately and efficiently.
- Researched and developed potential college chapters to increase overall membership by 10%.
- Sourced and evaluated Public Service Announcement Competition sponsors, resulting in additional revenue of $60,000.
Education
Bachelor of Science - Business Administration, Marketing
North Carolina Agricultural and Technical State University
Greensboro, NC05.2009
Skills
- Meeting trends analysis
- Creative direction
- Critical thinking
- Time management
- Program planning and development
- Budgeting and finance
- Branding strategy and event marketing
- Post-event analysis
Certification
- CMP - Certified Meeting Professional
- Advanced Meeting and Event Planning, 03/2012, University of Virginia
- Meeting and Event Planning, 11/2011, University of Virginia
Timeline
Event Producer
PRA Events, Inc.
03.2022 - 11.2024
Events Manager
Independent Electrical Contractors
08.2015 - 03.2022
Marketing and Event Coordinator
McIntyre Consulting
04.2013 - 08.2015
Marketing and Promotions Coordinator
Packaging Machinery Manufacturers Institute
02.2011 - 04.2013
Marketing Communications/Member Retention Assistant
American Advertising Federation
01.2010 - 08.2010
Bachelor of Science - Business Administration, Marketing
North Carolina Agricultural and Technical State University
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