Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Lauren Middleton

Middletown,CT

Summary

Results-driven digital marketing executive experienced in effectively managing customer retention and revenue generation. Proficient in direct response marketing across various online platforms.

Overview

12
12
years of professional experience

Work History

Digital Marketing Director

River Valley Digital
Middletown , CT
09.2015 - Current
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Managed a team of digital marketing professionals responsible for developing campaigns that optimized ROI.
  • Developed KPIs and reporting dashboards that tracked key metrics like CTRs, CPMs, CPCs.
  • Planned, developed and executed comprehensive digital marketing plans for new products launches.
  • Analyzed website performance data to identify opportunities for improvement in user experience, search engine optimization and conversion rate optimization.

Director of Marketing

Shuttle Meadow Country Club
Berlin , Connecticut
01.2014 - 09.2015
  • Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
  • Developed comprehensive marketing plans and strategies to increase brand awareness and membership loyalty.
  • Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
  • Updated web pages and social media profiles with engaging and current content.

Marketing Manager

Connecticut Trailers
Middletown, CT
12.2012 - 02.2014
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Managed social media accounts and campaigns.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Worked with management team to oversee and monitor marketing strategy.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.

Education

Bachelor of Science - Marketing

Southern New Hampshire University
Hooksett, NH
05-2005

Associate of Arts - Digital Arts

Quinebaug Middle College
Danielson, CT
05-2003

Skills

  • Project Management
  • Search Engine Optimization
  • Google Analytics
  • Social Media Marketing
  • WordPress
  • App Development
  • Marketing Automation
  • Content Marketing

Accomplishments

  • Middlesex County Chamber of Commerce - Board of Directors
  • Chair of Women's Leadership Collaborative Network - Middlesex
    Country Chamber of Commerce
  • Mystic Aquarium - Volunteer of the Year
  • Middlesex Country Chamber of Commerce - Volunteer of the Year
  • Long Hill Estate Board of Directors

References

References available upon request.

Timeline

Digital Marketing Director

River Valley Digital
09.2015 - Current

Director of Marketing

Shuttle Meadow Country Club
01.2014 - 09.2015

Marketing Manager

Connecticut Trailers
12.2012 - 02.2014

Bachelor of Science - Marketing

Southern New Hampshire University

Associate of Arts - Digital Arts

Quinebaug Middle College

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Lauren Middleton