Lauren Robertson
Rock Hill,SC
Summary
Experienced with product marketing strategies that drive growth and engagement. Utilizes data-driven insights to refine market positioning and enhance product visibility. Track record of successful collaboration with cross-functional teams to achieve business objectives.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager
Atotech USA, LLC
Rock Hill, SC
05.2017 - Current
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
Accounts Payable Specialist
Haile Gold Mine
Kershaw, SC
05.2015 - 05.2017
- Ensured timely payments for all invoices, maintaining strong relationships with vendors and suppliers.
- Reduced invoice processing time with accurate data entry and timely vendor communication.
- Reached out to vendors and customers to verify information and follow up on client issues.
- Facilitated dispute resolution between company departments and vendors regarding payment issues or discrepancies in invoicing.
Education
Bachelor of Arts - Organizational Leadership
University of South Carolina
Columbia, SC05-2015
Skills
- New product channels
- Market intelligence
- Research and development
- Product profitability analysis
- Product marketing
Timeline
Product Marketing Manager
Atotech USA, LLC
05.2017 - Current
Accounts Payable Specialist
Haile Gold Mine
05.2015 - 05.2017
Bachelor of Arts - Organizational Leadership
University of South Carolina
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