Lauren Ruhlman
Valley Springs,SD
Summary
Detail-oriented marketing specialist with expertise in optimizing online campaigns and analyzing sales data. Committed to enhancing user experience and driving measurable results through effective collaboration and innovative strategies.
Overview
4
4
years of professional experience
Work History
Commerce Specialist
Wild Oak Boutique
Sioux Falls, SD
11.2023 - Current
- Managed product listings and inventory updates across multiple e-commerce platforms.
- Optimized online marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed sales data to identify trends and inform strategic business decisions.
- Collaborated with cross-functional teams to improve user experience on the website.
- Developed content for product descriptions, enhancing search engine optimization (SEO) effectiveness.
- Implemented email marketing strategies to increase customer retention and drive repeat purchases.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Maintained working knowledge of company products, services and promotions.
- Boosted online sales by implementing effective SEO strategies and optimizing product listings.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
- Implemented marketing campaigns to increase customer engagement and sales.
- Utilized various analytics tools to track customer behavior and optimize website layout.
- Tested website features and functionality for optimal performance.
Store Event Planner
The Mason Jar Boutique
Sioux Falls, SD
03.2023 - 10.2023
- Coordinated logistics for events, ensuring timely delivery of materials and services.
- Developed event concepts and themes aligned with client visions and brand standards.
- Oversaw event setup and teardown, maintaining quality control throughout process.
- Evaluated event success through attendee feedback, implementing improvements for future events.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated schedules and timelines for events.
- Coordinated with participating vendors during event planning.
Marketing Specialist
Beautique Boutique
Brandon, SD
10.2021 - 09.2022
- Developed and executed targeted digital marketing campaigns to enhance brand visibility.
- Analyzed customer data to identify trends and inform marketing strategies.
- Collaborated with cross-functional teams to optimize product launches and promotions.
- Managed social media accounts, increasing engagement through strategic content creation.
- Conducted market research to identify trends, informing strategic decision-making for future campaigns.
- Analyzed campaign performance metrics to optimize future marketing strategies.
- Supported event planning efforts for store.
- Engaged with local influencers and media contacts to build brand partnerships and outreach opportunities.
Education
Bachelor of Science - Marketing
Northern State University
Aberdeen, South Dakota05-2026
Skills
- Digital marketing strategy
- Google analytics
- Conversion rate optimization
- Mobile app development
- Affiliate marketing
- Website maintenance
- Promotions planning
- Performance reporting
- Time management
- Reliability
- Multitasking Abilities
Languages
German
Limited Working
Interests
- Fashion
- Passionate about balancing physical health with mental and emotional wellness
- App Development
- Web Development and Design
Timeline
Commerce Specialist
Wild Oak Boutique
11.2023 - Current
Store Event Planner
The Mason Jar Boutique
03.2023 - 10.2023
Marketing Specialist
Beautique Boutique
10.2021 - 09.2022
Bachelor of Science - Marketing
Northern State University