Lauren Symbolik-Berger
Summary
Digital Media and Communications professional with a strong record of leading social media rebranding initiatives, including engagement growth of up to 293%. Brings a collaborative, people-centred approach to digital strategy, storytelling, and content creation. Passionate about supporting mission-driven teams, and using communications as a tool to amplify meaningful work and community impact.
Overview
4
4
years of professional experience
Work History
Digital Media and Communications Coordinator
Kennesaw State University
08.2022 - Current
- Led a college-wide social media rebrand, boosting engagement by 293% (Instagram), 284% (Facebook), and 9,685% (LinkedIn).
- Developed branded digital content aligned with USG, PSC, and BOR policies, supporting recruitment and student success.
- Collaborated with KSU’s Office of Strategic Communications to execute digital marketing strategies targeting prospective students and stakeholders.
- Provided cross-functional communications support across faculty, staff, students, and external partners to enhance visibility and impact of college initiatives.
- Provided photography services for campus events, engaging with K–12 educators, community partners, and university leadership.
- Supervised and trained student assistants, fostering a collaborative and efficient work environment.
Administrative Assistant
Kennesaw State University
11.2021 - 06.2022
- Managed front desk operations in the Dean’s Suite, including scheduling, record keeping, and creating digital marketing content, ensuring smooth daily operations.
- Designed and implemented Qualtrics surveys to gather actionable feedback.
Education
Master of Science - International Policy Management
Kennesaw State University
Kennesaw, Georgia05-2025
Bachelor of Arts - Communication Studies And Cultural Studies
Wilfrid Laurier University
Waterloo, Ontario05-2021
Skills
- Social media strategy
- Digital content creation
- Cross-functional collaboration
- Data analysis and reporting
- Project management
- Brand development
- Event photography
- Adobe Creative Cloud
- Microsoft Office: Word, Excel, PowerPoint
- Canva
- WordPress
Languages
English
Native/ Bilingual
French
Elementary
Timeline
Digital Media and Communications Coordinator
Kennesaw State University
08.2022 - Current
Administrative Assistant
Kennesaw State University
11.2021 - 06.2022
Master of Science - International Policy Management
Kennesaw State University
Bachelor of Arts - Communication Studies And Cultural Studies
Wilfrid Laurier University