Lauren Weiderman
Sturgis ,MI
Summary
Effective Marketing Communications Manager handling wide-ranging needs with a strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement, and coordinating cohesive strategies across outlets and platforms. Accomplished Marketing Communications Manager experienced in developing websites, planning events, and promoting a wide range of products. Talented content creator and writer with good problem-solving abilities and a forward-thinking approach. Proficient in Adobe.
Overview
23
23
years of professional experience
Work History
Communications Assistant
Glen Oaks Community College
09.2017 - Current
- Prepared, organized, and managed project schedules to produce deliverables and meet deadlines.
- Managed company Facebook, X, Instagram, and social media platforms to promote the brand and foster public engagement.
- Conducted feature writing for print publications and provided content for website, newspaper, and newsletters to promote high-visibility business communications.
- Developed creative design along with strong branding for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online as well as in-person advertising.
- Created original artwork for a range of print and web projects.
- Built and maintained relationships with relevant media outlets and journalists.
- Wrote and distributed press releases and social media content.
- Photographing employees as well as athletic teams
- Photographing events
- Created detailed timelines and budgets for events to meet all deadlines.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
Adjunct Graphic Design Instructor
Glen Oaks Community College
09.2019 - 05.2023
- Responsible for instruction and facilitating student learning; committed to student retention and success; assessment of learning, development of curriculum, and use of instructional delivery modes utilizing both traditional and non-traditional methodology
- Proficient in Adobe Creative Cloud software, including Photoshop, Illustrator, and InDesign
- Maintained and submitted necessary class records, including Watermark, final grade reports, and attendance verification for financial aid compliance
- Demonstrated strong interpersonal and communication skills, resulting in clear subject-matter discussions with students.
- Used different learning modes and types of technology to engage students in achieving learning outcomes.
- Shifted between informal and formal teaching methods to create a multi-layered web of learning incorporating experiments, practical activities, discussions, and projects into lessons.
- Created dynamic learning environment that valued instructor and student interaction.
Graphic Designer
Superior Receipt Book
10.2019 - 12.2021
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in traditional printing methods.
- Multi-tasked to keep all assigned projects running effectively and efficiently.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Passionate about learning and committed to continual improvement.
Photography Studio Owner
Limelight Photography
08.2008 - 07.2021
- Consulted with customers to assess needs and propose optimal solutions.
- Prepared bank deposits and handled business sales, product fulfillment, and transaction reports.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Digitally edited photos to enhance appearance.
- Edited, toned, captioned, and uploaded photographs for publication.
- Planned and prepared for on-location and studio shoots.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Utilized various types of camera equipment to capture best possible shots.
Clinical Social Worker
Hope Network
05.2007 - 10.2007
- Formulated treatment plan strategies with multidisciplinary teams to provide a comprehensive and continuous care plan.
- Performed short-term therapy, provided education, and responded to crisis situations.
- Helped clients develop new coping mechanisms and techniques to drive behavior modification.
- Coordinated individualized discharge plans to manage safe transition back into community and home environments.
Speech Therapist
Speech And Laungages Services
05.2005 - 05.2007
- Recorded patient progress and reported findings and results to the supervising Speech-Language Pathologist.
- Educated patient, family, and community about speech improvement to facilitate home-care therapy.
- Liaised with a multi-disciplinary team to incorporate treatment plan ideas, goals, and objectives.
- Liaised with Speech Language Pathologist to conduct speech and language screening to assess needs for intervention and treatment.
- Documented clients' progress toward meeting established treatment objectives.
- Implemented treatment plans or protocols as directed by speech-language pathologists.
Direct Care Staff
Hope Network
01.2001 - 05.2005
- Documented client progress and services performed, reporting changes in client condition to manager or supervisor.
- Administered medication as directed by physician.
- Maintained clean personal areas and prepared healthy meals to support client nutritional needs.
- Provided safe mobility support to help patients move around personal and public spaces.
Education
Master of Arts - Social Work
Western Michigan University
Kalamazoo, MI05.2007
Bachelor of Science - Psychology
Trine University
Angola, IN05.2005
Skills
- Social Media Integration
- Marketing Strategies
- Project Deadline Management
- Strong Writing Skills
- A Creative Mindset
- Cultural Awareness
- Analytical and Critical Thinking
- Attention to Detail
- Teamwork and Collaboration
- Excellent Communication
- Strong Leadership
- Established Positive Relationships
- Planning and Coordination
Timeline
Graphic Designer
Superior Receipt Book
10.2019 - 12.2021
Adjunct Graphic Design Instructor
Glen Oaks Community College
09.2019 - 05.2023
Communications Assistant
Glen Oaks Community College
09.2017 - Current
Photography Studio Owner
Limelight Photography
08.2008 - 07.2021
Clinical Social Worker
Hope Network
05.2007 - 10.2007
Speech Therapist
Speech And Laungages Services
05.2005 - 05.2007
Direct Care Staff
Hope Network
01.2001 - 05.2005
Master of Arts - Social Work
Western Michigan University
Bachelor of Science - Psychology
Trine University
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