Lauren "Alex" Olmedo
Los Angeles,CA
Summary
Award-winning Arthur Murray professional with nearly a decade of success in dance instruction, sales, leadership, and event coordination. Proven track record as a top-performing teacher and specialist in Area 7, with unmatched skills in client retention, student development, and studio operations. Passionate about combining business acumen and artistry to create thriving studio environments. Ready to take the next step as a franchisee and bring the Arthur Murray mission to a new market in Los Angeles.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Events Director / Instructor / Professional Competitor
Arthur Murray Sherman Oaks
Sherman Oaks, Los Angeles, California
08.2017 - Current
- Maintaining an over 80% conversion rate from first lesson DEs through renewal enrollments since 2017.
- Consistently earning over $200,000 in cash for Sherman Oaks since 2017 (ongoing).
- Consistently a top cash earner for Sherman Oaks since 2017 as a Top Specialist, Top Instructor, and Top Teacher.
- I have created and maintained five or more consistent DOR students.
- I have created and maintained 15 or more consistent showcase and local event participants.
- Travel coordinator and liaison for all DOR students, including creating studio itineraries, booking flights, hotels, arranging activities, and all student travel-related planning.
- Created an updated procedure for the Front, Middle and Back Departments.
- Created multiple efficiency tools for our Front, Middle and Back Departments for Sherman Oaks staff.
- Providing staff training on how to create DOR students and maintain a healthy student body in all departments.
Co-Founder/Instructor
Alexandra & Roman Studio
Los Angeles, California
06.2020 - Current
- Implemented marketing campaigns to promote services across multiple channels effectively.
- Developed business strategies to enhance brand visibility and market presence.
- Created a working website, complete with booking, scheduling and bookkeeping capabilities, to run our business smoothly.
- Maintained a monthly newsletter with health and wellness content.
- Created digital advertising, including a wellness-themed YouTube channel with over 9,000 followers, Instagram, and Facebook advertisements.
- Created and maintained a consistent student body of over 10 weekly, with more than 20 livestream attendees.
- A featured and recommended business in multiple local Los Angeles media news outlets, including VoyageLA magazine.
Instructor/Counselor/Professional NDCA Competitor
Dare 2 Dance
Cincinnati, OH
03.2015 - 09.2017
- Grew my student body to 30 full-time, weekly students and couples through front department sales over 2.5 years.
- Created three full-time NDCA competitive students during my employment.
- Developed updated and current Front and Back Department procedures, and was hired to consult with other independent instructors in the area to aid in their professional development.
Education
Bachelor of Arts - International Studies/French Language
Miami University
Oxford, OH05-2012
Bachelor of Arts - International Studies & Diplomacy, Minor in French
Miami University European Center
Differdange, Luxembourg01-2011
Skills
- Sales & Enrollment Strategy
- Event & Travel Coordination
- Staff Training & Leadership
- Competitive Student Development
- Studio Operations & Systems
- Client Retention
- Digital Marketing & Branding
Accomplishments
- Top Area 7 Specialist-Highest Cash Sales 2018
- Area 7 Dream-Team featured speaker 2018
- Los Angeles regional speaker as Top Specialist: Staff training events 2018-2019
- In the top 10 reported cash sales as a specialist 2018-2019
- Top Teacher Tournament of Champions in area 7 2022-2025
- Area 7 All-Star championship winner Top Teacher 2024
- Featured Speaker: Area 7 Fall Forum; “Small studio, Big fun” meeting 2024
- #1 Top Teacher in cash sales in area 7 through 2024
Competitive Dance Awards
- Future Champion Smooth & Rhythm first place winner & finalist 2017: Unique DOR, Chicago DOR
- Future champion Smooth & Rhythm first place winner 2018-2020: Hularama, 2x Texas DOR, World DOR San Diego, Unique DOR, Seattle DOR
- Rising Star Semi-Finalist 2019: California Star Ball
- Professional Same Gender Finalist 2022-2025: Unique DOR
- Murray Mentors area 7 Smooth & Rhythm first place winner 2024
Certification
- Associate Bronze- Highly Commended
- Full bronze- Commended
- Associate Silver- Highly Commended
- Full Silver- Highly Commended
- Associate Gold- Commended
References
References available upon request.
Timeline
Co-Founder/Instructor
Alexandra & Roman Studio
06.2020 - Current
Events Director / Instructor / Professional Competitor
Arthur Murray Sherman Oaks
08.2017 - Current
Instructor/Counselor/Professional NDCA Competitor
Dare 2 Dance
03.2015 - 09.2017
Bachelor of Arts - International Studies/French Language
Miami University
Bachelor of Arts - International Studies & Diplomacy, Minor in French
Miami University European Center
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