Open To Work
Laurence Brown
Lansing,IL
Summary
Experienced Event Marketing Manager with expertise in logistics coordination and vendor management. Skilled in creating effective event marketing plans that boost brand visibility and attendee engagement. Proven track record of maintaining project budgets and delivering outstanding customer experiences.
Overview
26
26
years of professional experience
Work History
Event Marketing Manager
CivicPlus
Manhattan, Kansas
04.2023 - 11.2025
- Developed comprehensive event marketing strategies to enhance brand visibility.
- Developed engaging promotional content to increase attendee interest and participation.
- Coordinated logistics for multiple events, ensuring seamless execution and guest satisfaction.
- Coordinated with internal stakeholders and external vendors to ensure timely delivery of services for each event.
- Managed vendor and partner relationships to enhance event resource allocation and service quality.
- Monitored competitor events and exhibitions to generate innovative initiatives for our organization.
- Managed budgeting, forecasting and reporting for all event related expenses.
- Oversaw budget allocations for events, ensuring responsible financial management throughout projects.
- Collaborated with cross-functional teams to align marketing efforts with organizational goals.
- Planned event logistics including venue selection, catering, transportation, registration process.
Tradeshow Coordinator
CivicPlus
Manhattan, Kansas
04.2022 - 04.2023
- Coordinated logistics for trade shows, ensuring timely delivery of materials.
- Managed vendor relationships, securing contracts and negotiating terms effectively.
- Developed event schedules, aligning timelines with team and client expectations.
- Organized booth setup and breakdown, overseeing all operational details on-site.
- Collaborated with marketing to create promotional materials for events.
- Coordinated pre-show promotional campaigns, increasing event visibility and engagement.
- Trained staff on event procedures, enhancing team performance during shows.
- Conducted post-event evaluations, analyzing feedback to enhance future event strategies.
- Resolved any issues or complaints that arose during the course of the event.
- Analyzed data collected from previous shows in order to improve future ones.
- Monitored show budgets, ensuring financial adherence and optimizing resource allocation.
- Collaborated with vendors and clients to ensure successful implementation of show plans.
- Evaluated potential sponsorship opportunities in order to maximize revenue streams.
- Worked with professional and trade associations to create memorable and successful events.
Client Solutions Manager
Freeman
01.2019 - 01.2020
- Identified opportunities to up sell products/services, enhancing customer satisfaction
- Over the year I have acquired the knowledge and skills to identify the opportunity to up sell products /services above and beyond the existing contract.
- Resolved customer issues/concerns to deliver a solid customer service experience
- Utilized project management skills to quote prices and credit terms, clearly explaining processes to clients
- Well versed in on-site supervision to ensure the best customer experience
- During my tenure in the industry, I have acquired a wealth of skills that allow me to manage the transition of accounts received from Business Development
Project Manager
Freeman
Chicago, Illinois
01.2018 - 01.2019
- Coordinated with clients to define project requirements and expectations.
- Managed timelines and resources to ensure project success.
- Identified project objectives, created schedules, and managed quality control throughout shows.
- Facilitated effective communication among team members and stakeholders.
- Collaborated with team to achieve operational objectives outlined in customer work orders, ensuring attention to detail.
- Consistently met financial objectives by forecasting requirements, scheduling expenditures for projects
- Oversaw vendor relationships to secure essential event services.
Senior Exhibitor Service Representative
Freeman
01.2016 - 01.2018
- Communicated professionally with customers via phone, fax, email, and in-person at show site to ensure smooth interactions and resolve inquiries.
- Contacted exhibitors to address and resolve issues with orders, payments, and set-up, facilitating timely solutions.
- Acted as point of contact for Show Management and Account Executives on assigned show.
- Handled and processed cash, checks, wire transfers, and credit card payments, ensuring collection of all monies for services before, during, and after the show.
Account Manager E&D
GES Exposition Services
01.2007 - 01.2010
- Coordinated trade show productions, overseeing set-up and tear down of client exhibits to ensure seamless execution.
- Managed proposals and contracts for high-profile accounts, collaborating with Sales Executive to secure valuable partnerships.
- Monitored each account to ensure that they were produced within budget
- Managing projects from planning stage through collection of on-site invoices
- Liaised with show management, exhibitors, hotel/convention center staff, production personnel, and vendors to foster strong, repeat relationships.
- Provided on-site supervision at trade show venues through-out the United States
- Collaborating with clients, union-labor workers, to ensure customer satisfaction
- Generated various reports and shared/explained to exhibitors
Exhibitor Services Associate
GES Exposition Services
01.2003 - 01.2010
- Delivered personalized customer service to exhibitors and guests, enhancing their experience
- Coordinated logistics for exhibit setup and teardown at various events.
- Collaborated with vendors to ensure quality installation of exhibit displays.
- Managed inventory of exhibition materials and supplies for timely availability.
- Assisted team in coordinating daily trade show activities, ensuring smooth operations
Exhibitor Services Executive
GES Exposition Services
01.2005 - 01.2007
- Coordinated with exhibitors to confirm fulfillment of all pre-show site needs
- Served as primary contact for exhibitors at show site, addressing questions and concerns
- Managed floor operations to resolve issues promptly on trade show floor
- Audited exhibitor files to ensure proper billing is in order
- Acted as Lead Executive and supervised fellow executives during show
- Extracted daily reports from show site database
Exhibitor Services Coordinator
GES Exposition Services
01.2003 - 01.2005
- Strong show-site exhibitor management; providing excellent customer service
- Provided personal Customer Service with exhibitors
- Troubleshot and resolved customer issues to ensure satisfaction and retention
- Executed upselling strategies, increasing customer purchases during events
- Strived for 100% collections and receivables while resolving customer billing issues
- Acted as liaison between GES, exhibitors, show-management, venue management and laborers
- Troubleshot and monitored logistic issues while processing credits.
- 80% travel to various conventions across the United States to provide customer service
- Assisted in daily in-office administrative tasks and pre-show preparation
Exhibitor Service Coordinator
CompuSystems, Inc.
Bridgeview, USA
01.2000 - 01.2001
- Organized exhibitor spaces for trade shows and events.
- Managed logistics for booth setup and breakdown procedures.
- Collaborated with clients to understand their display needs.
- Registered exhibitors at events, enhancing lead generation efforts
Education
Diploma - General Studies / Business
Kenwood Academy
Chicago, IL01-1993
Some College (No Degree) - Wildlife Biology
Lincoln University
Jefferson City, MoSkills
- Financial oversight
- Supplier management
- Event marketing strategy
- Logistics coordination
- Vendor relationship management
- Cost analysis
- Problem solving
- Time management
- CRM management
- Trade show management
- Event registration
Timeline
Event Marketing Manager
CivicPlus
04.2023 - 11.2025
Tradeshow Coordinator
CivicPlus
04.2022 - 04.2023
Client Solutions Manager
Freeman
01.2019 - 01.2020
Project Manager
Freeman
01.2018 - 01.2019
Senior Exhibitor Service Representative
Freeman
01.2016 - 01.2018
Account Manager E&D
GES Exposition Services
01.2007 - 01.2010
Exhibitor Services Executive
GES Exposition Services
01.2005 - 01.2007
Exhibitor Services Associate
GES Exposition Services
01.2003 - 01.2010
Exhibitor Services Coordinator
GES Exposition Services
01.2003 - 01.2005
Exhibitor Service Coordinator
CompuSystems, Inc.
01.2000 - 01.2001
Diploma - General Studies / Business
Kenwood Academy
Some College (No Degree) - Wildlife Biology
Lincoln University