Laurie Calland
Summary
Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.
Overview
9
9
years of professional experience
Work History
Director of Sales and Marketing
Hilton Garden Inn
Boca Raton, FL
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Negotiated reduced hotel rates for large consortiums
- Trained sales managers
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Took over as General Manager shortly after opening this new hotel.
Director of Sales and Marketing
Care Cycles Solutions
Dallas, Texas
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Analyzed sales and marketing data for improved strategies
Director of Sales and Marketing
Premier Transitional Care On Hillcrest
Dallas, TX
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized educational events for Physicians and Social Workers to maximize our opportunity to meet one on one with each of them.
Patient Advocate
Ally Home Health
Dallas, Texas
01.2014 - 09.2021
- Responded to patient concerns and questions with compassionate and knowledgeable service.
- Assisted patients in understanding individual rights and responsibilities in regards to care, coverage and payment.
- Created close relationships with Physicians and Social Workers to earn their support in helping care for their patients.
- Utilized knowledge of available resources to help patients select appropriate courses and obtain relevant support.
Director of Sales and Marketing
Signature Pointe On The Lake
Dallas, TX
08.2009 - 01.2011
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized educational events and product presentations for physicians and social workers in area hospitals
- Cultivated and maintained strategic alliances with Physicians and Social workers in the Greater Dallas area
Education
No Degree - Liberal Arts
Old Dominion College
Norfolk, VABusiness
Kelsey Business College
San Diego, CA10.1968
High School Diploma -
Quantico High School
Quantico, VA06.1967
Skills
- Team Recruiting and Onboarding
- Bid Request Management
- Price Schedules
- Sales Program Coordination
- Promotions and Marketing Strategies
- Sales Quota Management
- Networking Events
- Customer Complaint Resolution
- Sales Records Management
- Upselling Products and Services
- Marketing Program Performance
Accomplishments
Meant and exceeded sales quotas on an ongoing basis. Created successful sales and marketing teams throughout my career.
I began my career in Hotel Sales and eventually moved into upper management. In the last 15 years of my career moved into the healthcare arena. In this venture I successfully helped open a new home health agency that became one of the top home health agencies in the Dallas area. I retired when we sold the company.
Affiliations
- Toastmasters
- Meeting Planners International
Timeline
Patient Advocate
Ally Home Health
01.2014 - 09.2021
Director of Sales and Marketing
Signature Pointe On The Lake
08.2009 - 01.2011
Director of Sales and Marketing
Hilton Garden Inn
Director of Sales and Marketing
Care Cycles Solutions
Director of Sales and Marketing
Premier Transitional Care On Hillcrest
No Degree - Liberal Arts
Old Dominion College
Business
Kelsey Business College
High School Diploma -
Quantico High School
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