Laurie Larsen
Insurance Executive- Vice President of Business Development
Fort Worth,TX
Summary
Dynamic insurance leader and strategic growth architect with a proven track record of driving profitable expansion across the Property & Casualty landscape. Expertise in building and leading high-performing teams, optimizing multi-state territories, and executing innovative growth strategies that enhance production and maximize market potential. Comprehensive understanding of Agency, Carrier, and E&S sectors complements a strategic vision paired with disciplined execution, aligning people, performance, and processes to achieve sustainable enterprise-level results. Recognized as a trusted advisor and influential communicator, adept at fostering relationships and aligning diverse stakeholders around shared objectives while consistently delivering exceptional outcomes in fast-paced environments.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Vice President-Business Development
Hallmark Financial Services
Dallas-Fort Worth, TX
02.2015 - Current
- Orchestrated market expansion efforts, elevating brand visibility and securing partnerships to increase market share across diverse regions.
- Designed and implemented distribution growth strategy, managing all agency partnerships and performance outcomes to drive scalable growth.
- Elevated brand stature as senior external leader and trusted ambassador by architecting high-impact marketing strategies.
- Fostered relationships with executive-level stakeholders and strategic partners to enhance Hallmark's long-term growth and market positioning.
- Executed enterprise performance programs that achieved 12% year-over-year production growth, maintained 90% retention, and sustained a 97% combined ratio across a $120 million commercial portfolio.
- Drove cross-functional collaboration by leveraging deep industry knowledge, ensuring teams were aligned with strategic priorities that fostered revenue growth and elevated agent satisfaction.
- Developed and implemented proactive strategies to stabilize operations and manage crisis communications during a carrier downgrade.
- Implemented strategic initiatives aimed at enhancing operational efficiency throughout multiple departments.
Business Development Manager
Regional Excess Underwriters- W.R. Berkley
Dallas, TX
02.2014 - 02.2015
- Focused on driving revenue growth, market expansion, and strengthening carrier and agent relationships through innovative strategies and targeted sales tools.
- Oversaw the execution of strategic sales initiatives, ensuring operational efficiency and revenue enhancement for a team of 50 excess and surplus brokers and assistants.
- Analyzed market trends and crafted effective sales strategies that resulted in a substantial revenue boost over one year.
- Designed and implemented tailored tools to enhance team efficiency and optimize deal conversion processes.
- Implemented focused onboarding strategies to secure 10 new carrier partnerships, driving revenue growth and market expansion.
- Identified and integrated strategic partnerships to expand market reach and influence.
National Programs & Regional Sales Director
CNA Insurance Companies
Grand Rapids, MI
01.2006 - 01.2014
- Achieved significant market expansion and profitable growth through the delivery of customized program solutions for franchise affinity and association groups. Enhanced retention rates and identified future revenue opportunities by optimizing territory management and strategic program development.
- Managed relationships with producers and customers, achieving a 35% hit ratio on a $32 million national program portfolio.
- Conducted comprehensive analysis of loss ratios and program trends, safeguarding financial stability with loss ratios maintained under 52%.
- Developed and implemented coaching programs for branch sales teams focused on localized marketing campaigns and identifying emerging opportunities to boost overall performance.
- Led book consolidations, facilitating smooth migration and transitions across multiple programs to streamline operations and capture revenue.
- Expanded commercial book performance, achieving a 44% hit ratio and 83% retention on a $35M portfolio, while adding 37 new appointments in 2009, driving 25% incremental growth (Regional Sales Director).
- Strategically identified and developed 15 program opportunities aimed at generating $5.5 million in future revenue growth.
- Directed cross-functional teams in executing national insurance programs across various regions.
Education
Marketing Management
Ferris State University
Big Rapids, MISkills
- Strategic team guidance
- Cultivating strong partnerships
- Informed decision-making
- Analytical reasoning
- Key metrics evaluation
- Growth-focused marketing initiatives
Certification
CIC-Certified Insurance Counselor
CISR- Certified Insurance Service Representative
Timeline
Vice President-Business Development
Hallmark Financial Services
02.2015 - Current
Business Development Manager
Regional Excess Underwriters- W.R. Berkley
02.2014 - 02.2015
National Programs & Regional Sales Director
CNA Insurance Companies
01.2006 - 01.2014
Marketing Management
Ferris State University