Layla Hasan
San Marcos,CA
Summary
Fourth-year marketing student passionate about bridging the gap between MedTech and effective marketing strategies. Currently pursuing a Bachelor's degree in Marketing from California State University San Marcos. Leveraging a comprehensive internship to learn industry trends and strategies to develop creative and effective digital marketing campaigns.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Director of Outreach
CSUSM Marketing Society
2023.05 - Current
- Collaborated closely with team members to execute marketing strategies, contribute to campaign development, and help achieve the company's marketing goals
- Built and maintained relationships with key community stakeholders, businesses, and community organizations
- Led the organization's participation in community events and public speaking engagements, effectively communicating the organization's goals and impact
Marketing Services Intern
SeaSpine
2023.06 - 2023.08
- Directed and filmed a promotional product video for Interbody team (Explorer TO), highlighting its features and ensuring the video content aligned with the company's vision and messaging
- Led the implementation of QR codes for the Cervical, Thoracolumbar, and Interbody product lines at SeaSpine's product presentation room, improving product memorability and enhancing user experience for Surgeons and prospective customers
- Copy edited marketing materials such as Sales Brochures, Patient Brochures, and Surgical Techniques into Ignite to ensure content accuracy and relevance for marketing materials and campaigns to ensure its alignment with the company's branding guidelines
- Collaborated closely with Marketing Managers to develop and deliver targeted marketing materials for new Spinal Implants and Biologics resulting in timely delivery of materials to the market
- Conducted regular checks on the company website and App to identify and resolve issues such as broken links, outdated information, and formatting errors enhancing the company's credibility
Marketing Student Assistant in the Dean's Suite
CSUSM CoBA
2022.11 - 2023.06
- Provide support to the Marketing team, duties include tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing
- Helped in coordinating and planning Marketing events while managing all events project elements within allotted time limits
- Helped orchestrate planned events while managing all event project elements within allotted time limits
Education
Bachelor of Science - Marketing
California State University San Marcos
San Marcos05.2024
High School Diploma -
Mission Hills High School
06.2020
Skills
- Content Creation
- Biotechnology
- Digital Marketing
- Accuracy and Attention to detail
- Multitasking
- Communication
- Adaptability
- SEO & Google Analytics
Certification
- Foundations of Digital Marketing and E-Commerce, Coursera - 12/01/22
- Social Media Marketing - Hootsuite- 04/01/23
Timeline
Marketing Services Intern
SeaSpine
2023.06 - 2023.08
Director of Outreach
CSUSM Marketing Society
2023.05 - Current
Marketing Student Assistant in the Dean's Suite
CSUSM CoBA
2022.11 - 2023.06
Bachelor of Science - Marketing
California State University San Marcos
High School Diploma -
Mission Hills High School
- Foundations of Digital Marketing and E-Commerce, Coursera - 12/01/22
- Social Media Marketing - Hootsuite- 04/01/23
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