Layne Christian
Summary
Skilled Retail Marketing Manager with background in driving sales through innovative marketing strategies and team leadership. Strengths include comprehensive knowledge of retail industry trends, customer relationship management, strategic planning, and brand development. Proven ability to positively impact company growth by implementing effective product positioning and promotional campaigns.
Overview
4
4
years of professional experience
Work History
Retail Marketing Manager
Aggieland Outfitters
College Station, Texas
06.2024 - Current
- Developed innovative strategies driving higher customer visits to all stores
- Orchestrated multiple events elevating brand recognition
- Directed social media team efforts boosting online engagement
- Organized and developed diverse spreadsheets, calendars, and agreements company-wide.
- Coordinated with vendors to ensure timely delivery of products for promotional events.
- Managed social media accounts, increasing engagement by significant percentage.
Digital Marketing Intern
Dynamic Sports Training
Houston, Texas
01.2024 - 05.2024
- Designed marketing strategy enhancing revenue channels
- Managed consistent engagement across various social media channels for DST
- Executed successful launch by strategically planning content
- Participated in creating the Elbow Enforcer web platform
- Developed content for websites, blogs, and social media platforms to increase brand awareness
Front Desk Staff and Rawlings/Easton Representative
D-BAT Aggieland
Bryan, Texas
05.2023 - 11.2023
- Adopted, designed, and increased social media engagement by 300%
- Delivered tailored product knowledge for Easton and Rawlings brands to clients
- Ensured exceptional service standards across the facility
- Possess extensive IT expertise with MindBody software and Square
- Scheduled appointments for clients using the computerized scheduling system.
Supervisor
Powersports
College Station, Texas
05.2021 - 04.2023
- Oversaw engagement of children aged 2-14 during daily schedules
- Directed programs accommodating up to 180 children across different venues
- Directed and supervised team of 15 employees in daily operations.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
Disney College Program - Satu'li Canteen in Disney's Animal Kingdom
Walt Disney World
Orlando, Florida
08.2022 - 01.2023
- Communicated questions, comments, and concerns as Front of House to meet all guests needs
- Maintaining company standards by expressing efficiency and accountability
- Demonstrated leadership among my peers in a fast-paced environment
- Acquired problem-solving capabilities through guest experiences during events
- Executed multitasking while expressing the five major keys of Disney; Show, Safety, Courtesy, Efficiency, and Inclusion
Education
Bachelor of Science - Sports Management
Texas A&M University
College Station, Texas05.2024
Skills
- Advertising Campaigns
- Vendor Negotiation
- Product Promotion
- Strategic Marketing
- Problem-Solving
- Social Media Marketing
- Retail Marketing
- Client Relationship Management
- Creative and Innovative
- Staff Management
- Product Launch
- Teamwork and Collaboration
- Content Curation
- Campaign Management
Affiliations
- Aggie Gems Public Relations & Social Committees/General Member, January 2021 - 2024
- Sports Management Society General Member, October 2021 - 2024
- National Society of Leadership and Success General Member, January 2022 - 2024
- 2023 NCAA Men's Final Four Volunteer
References
References available upon request.
Timeline
Retail Marketing Manager
Aggieland Outfitters
06.2024 - Current
Digital Marketing Intern
Dynamic Sports Training
01.2024 - 05.2024
Front Desk Staff and Rawlings/Easton Representative
D-BAT Aggieland
05.2023 - 11.2023
Disney College Program - Satu'li Canteen in Disney's Animal Kingdom
Walt Disney World
08.2022 - 01.2023
Supervisor
Powersports
05.2021 - 04.2023
Bachelor of Science - Sports Management
Texas A&M University
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