Leah Dudley

Guilford,CT

Summary

Senior marketing professional with a solid track record of executing high-impact campaigns and managing over 25 industry events annually. Focus on driving lead generation and optimizing cross-functional collaboration to achieve significant pipeline growth and enhance customer engagement.

Overview

years of professional experience

Work History

Senior Marketing Specialist

Onapsis

01.2024 - Current

North American field lead focused on marketing strategy, managing budgets, and cross-functional coordination for 25+ annual events, including major conferences (SAPinsider, SAP Sapphire) and targeted regional events.
Support Strategic Alliances by collaborating with partner companies to build and deliver joint value propositions, executing co-branded presentations and webinars that align ecosystem solutions.
Manage end-to-end lead generation webinars, overseeing everything from initial topic development to post-webinar pipeline follow-up strategy.
Own sponsorship execution across virtual and in-person events, ensuring tight alignment and communication with sales, customer success, and alliance partnership teams.
Drive pipeline growth and optimize regional program operations utilizing Salesforce, Asana, SproutSocial, and ON24.

Senior Marketing & Events Specialist

Technolutions, Inc.

01.2013 - 12.2023

Collaborated with internal teams to manage Technolutions’ conference and communications calendars and utilized project management systems.
Worked closely with Director of Strategic Partnerships to support relationship with Slate Preferred Partners companies.
Functioned as Content Committee lead for Technolutions’ annual users group conference, the Slate Summit, which drew over 3,000 Slate users in 2023.
Oversaw Technolutions branding including maintenance of internal company style guide.
Developed and managed “Slate Presents”, Technolutions’ webinar series where staff and Slate community members share their experiences using Slate.
Project Management and maintenance of company website.
Conceived of and executed a new model for Technolutions training events, Launchpad 200, in 2018.
Created marketing tools such as brochures, case studies, and slicks to communicate information about Slate to various audiences.

Education

M.A. - Liberal Studies

Wesleyan University

B.A. - English

Quinnipiac University

Skills

Strategy & Execution: Field Marketing, Lead Generation, Alliance Partner Marketing, Sponsorship Planning, Budget Oversight, Client Engagement
Systems & Digital: AI Marketing Tools, CRM & Salesforce, Asana, SproutSocial, ON24, Webinar Platforms, Strategic Email Marketing, Project Management

Operations: Vendor Relations, Corporate Branding & Style Guides, Branded Items & Company Store Management, Campaign Tracking

Timeline