Lee-ann Willwerth
Manchester-by-the-Sea,MA
Summary
Results-driven marketing professional with years of experience executing integrated marketing campaigns, experiential initiatives, and sales support strategies across healthcare, nonprofit, and technology sectors. Proven ability to build stakeholder relationships, manage multi-channel campaigns, oversee budgets, and report measurable outcomes. Skilled in digital and traditional marketing with a strong focus on community engagement, brand trust, and revenue growth.
Overview
14
14
years of professional experience
Work History
Customer Marketing (Contract)
Imprivata
Waltham, MA
12.2024 - Current
- Support customer marketing initiatives for a healthcare technology organization, driving engagement and sales enablement.
- Plan and execute multi-channel campaigns including webinars, email marketing, customer newsletters, and national conference activations (HIMSS, Imprivata Connect).
- Support experiential marketing initiatives to enhance customer engagement and brand presence.
- Collaborate across marketing, sales, and product teams to align messaging with revenue objectives.
- Analyze campaign performance metrics to optimize engagement and cross-sell opportunities.
- Contribute to operational effectiveness through process improvements and cross-team workflow enhancements.
Clinical Trial Coordinator & International Events Manager
Progeria Research Foundation
Peabody, MA
06.2024 - 11.2024
- Coordinated all aspects of international travel and planning for children, families, and medical staff participating in clinical trials at Boston Children’s Hospital; maintained accurate trial documentation.
- Planned and executed a 3-day international scientific research workshop, overseeing logistics, vendor management, and stakeholder communications.
Marketing Specialist
Pediatric Associates of Salem, Beverly & Topsfield
Beverly, MA
02.2018 - 06.2024
- Led integrated marketing and communications initiatives for a fast-growing pediatric medical practice during a major expansion, including the launch of a new location during the COVID pandemic.
- Developed and executed comprehensive marketing strategies to strengthen community trust, patient engagement, and brand visibility.
- Supported integrated campaigns across digital, print, and community channels—measuring performance and optimizing efforts based on analytics.
- Directed website redesign with enhanced accessibility and SEO strategy, doubling site traffic and improving online appointment conversions.
- Executed experiential marketing initiatives including community sponsorships, school partnerships, and practice-wide events to deepen local engagement.
- Managed vendor relationships and marketing budgets, ensuring cost efficiency and alignment with strategic goals.
- Partnered cross-functionally with leadership and clinical teams to ensure consistent messaging and operational alignment.
- Strengthened stakeholder relationships with families, local organizations, and community partners to reinforce brand reputation and patient loyalty.
Marketing & Business Development Consultant
Cove Aesthetics MedSpa
Wenham, MA
02.2019 - 04.2023
- Launched new med spa brand through integrated marketing strategy, doubling client base within first year.
- Designed website and implemented digital campaigns that generated consistent inbound leads.
- Conducted market research and competitive analysis to inform positioning and growth strategy.
- Managed vendor partnerships, promotional events, and marketing budgets.
Business Development Specialist & Events
Legal Sales and Services Organization (LSSO)
Boston, MA
12.2015 - 02.2018
- Led membership growth and sales-support initiatives for a professional services organization serving Fortune 500 legal leaders.
- Managed retail-style membership sales strategy and supported annual revenue planning.
- Built and maintained high-level relationships with C-suite executives, attorneys, and general counsel.
- Directed annual conference strategy, sponsorship sales, and experiential programming to drive revenue and stakeholder engagement.
- Oversaw budgets, contracts, and financial reporting to ensure fiscal accountability.
- Executed integrated promotional campaigns across digital platforms, website, and event marketing materials.
Project Manager & Sales
J. Barrett Real Estate & Harbor Home
Manchester, MA
05.2012 - 11.2016
- Supported property marketing initiatives, negotiated sales, and managed client relationships.
- Utilized digital marketing channels and MLS platforms to promote listings and increase visibility.
Education
Bachelor of Science - Business, Textile Science
University of Rhode Island
Kingston, RIMinor in Art - undefined
University of Richmond College
London, EnglandMassachusetts Real Estate License - undefined
Skills
- Marketing Strategy & Community-Focused Campaign Execution
- Event Planning, Sponsorships & Conference Management
- Website Management, SEO & Content Development
- Email Marketing & Audience Engagement (Constant Contact, HubSpot)
- Social Media & Digital Communications
- Stakeholder & Client Relationship Management
- Business Development & Revenue Support
- Budget Oversight, Vendor Coordination & Contract Management
- Cross-Functional Team Collaboration
- CRM & Marketing Systems (Salesforce, WordPress, Remedy Connect)
- Analytics, Reporting & Process Improvement
- Microsoft Office, Adobe Creative Suite, Canva, Smartsheet
Timeline
Customer Marketing (Contract)
Imprivata
12.2024 - Current
Clinical Trial Coordinator & International Events Manager
Progeria Research Foundation
06.2024 - 11.2024
Marketing & Business Development Consultant
Cove Aesthetics MedSpa
02.2019 - 04.2023
Marketing Specialist
Pediatric Associates of Salem, Beverly & Topsfield
02.2018 - 06.2024
Business Development Specialist & Events
Legal Sales and Services Organization (LSSO)
12.2015 - 02.2018
Project Manager & Sales
J. Barrett Real Estate & Harbor Home
05.2012 - 11.2016
Minor in Art - undefined
University of Richmond College
Massachusetts Real Estate License - undefined
Bachelor of Science - Business, Textile Science
University of Rhode Island