Leigha Hill
Blackbird Vineyard Services
McMinnville,OR
1
Certification
12
years of professional experience
Strategic brand strategist and marketing leader with over 20 years of experience in empowering small businesses and hospitality brands through innovative strategies and customer-centric marketing. Expertise in brand development, digital marketing, content strategy, and partnerships, focusing on translating unique identities into impactful initiatives that enhance customer relationships and drive growth. Committed to collaborating with business owners to unlock brand potential and ensure lasting success.
Work History
Marketing Consultant (Contract)
1 Month- Created and designed content, supporting marketing efforts across channels: YouTube, social media, email, website, and brand communications.
- Developed strategic marketing plans to promote upcycled food initiatives.
- Conducted market research to identify trends and consumer preferences in sustainable food practices.
Marketing Consultant (Contract)
1 Year 11 Months- Led content strategy encompassing SEO, Google Ads, website marketing, social media, analytics, and brand communications to enhance online visibility and engagement.
- Developed marketing strategies and campaigns to promote our services to local vineyards and increase brand awareness.
Sales & Marketing Manager
8 Months- Led sales and marketing strategy for Tributary Hotel & Spa, kta farm and kitchen, and launched Wellness Spa and Coffee Market, enhancing overall guest experience.
- Developed annual sales and marketing plans, driving occupancy growth and attracting group business, weddings, retreats, and private events.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Analyzed market trends and customer feedback to refine service offerings and optimize promotional efforts.
- Collaborated with cross-functional teams to ensure alignment of sales initiatives with overall business goals.
Marketing Manager
4 Years 3 Months- Led brand strategy encompassing e-commerce, social media, email marketing, product launches, product photography, design, and wholesale marketing.
- Oversaw marketing, operations, and sales in storefront at Rough Cut Soaps & Sundries, driving customer engagement and revenue growth.
National Sales & Marketing / Digital Marketing
5 Years 11 Months- Led the winery’s digital marketing strategy, increasing e-commerce revenue by more than 30% through targeted email campaigns, social media, Google Ads, and performance analytics.
- Built strategic partnerships with distributors, key accounts, and hospitality partners, resulting in increased market presence and revenue.
- Managed national sales across 28 markets, consistently exceeding growth targets while expanding distribution into 7 new U.S. and international markets.
- Built strategic partnerships with distributors, key accounts, and hospitality partners to increase market presence and revenue.
- Created and launched Private Tasting Program, enhancing customer experience and driving direct-to-consumer sales and membership growth.
- Streamlined accounts receivable and digital filing systems while providing sales training and support across national markets.
Education
B.A. - English
Skills
Content Creation and Strategy
Search engine optimization
Social media management
Email Marketing
Brand Strategy
Event Marketing
Project management
Analytics
Design and Copywriting
Promotional Materials
Microsoft office
Collateral development
Communications and PR
Adobe creative cloud
Certification
Level One Sommelier, Court of Master Sommeliers
Oregon Pinot Camp, 2012
Timeline
Marketing Consultant (Contract)
Upcycled Food Association
07.2026 - CurrentRead More
Sales & Marketing Manager
Tributary Hospitality Group
11.2025 - 07.2026Read More
Marketing Consultant (Contract)
Blackbird Vineyard Services
09.2024 - CurrentRead More
Marketing Manager
Rough Cut Soap Co.
08.2021 - 11.2025Read More
National Sales & Marketing / Digital Marketing
Trisaetum Winery
04.2014 - 03.2020Read More
California Baptist University
B.A. from English
Read More
Previous Experience
- Fine Wine Manager – Mac’s Beer & Wine
- Regional Sales – Vinifera Imports
- Events Coordinator & Operations – Repast
- Brand Ambassador, Curriculum Copywriting - Rethink Group