Photoshop
Leilani Lujan
Marketing Manager & Photographer
Alexandria,VA
Overview
6
6
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Marketing Manager
Fresh Baguette
Rockville , Maryland
06.2021 - Current
- Created and published marketing materials, including food photography, event coverage, print materials, and social media ads.
- Managed end-to-end marketing plans across brand, retail, and wholesale, overseeing email campaigns, merchandising, promotions, and product launches.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased social media following by 80% through engaging content and strategic campaigns.
- Maintained Fresh Baguette website, app, and social media, optimizing content for enhanced user experience and increased traffic.
- Analyzed KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative copy for websites, social media, email campaigns, and advertisements.
Marketing Manager
Vallejo Holistic Health Center/ Eagle Eye, Napa, CA
04.2020 - 10.2020
- Photographed and edited products for social media and business platforms.
- Created promotional material for diverse channels, including social media, print, website, and billboards.
- Supported innovation and sales teams with consumer and market research, contributing to go-to-market strategy.
- Developed strategies to boost brand awareness, increase engagement, and drive qualified traffic.
- Analyzed SEO, SEM, digital presence, and analytics on platforms such as Google Business, Yelp, Instagram, etc.
- Increased revenue and digital online presence through effective marketing messages and platform optimization.
Marketing Specialist
US Bloom Collective, Vallejo, CA.
06.2018 - 03.2020
- Created and executed campaigns for digital and print channels, including website, social media, email, text and presentations.
- Photographed and edited product photos to social media platforms.
- Managed SEO, SEM, Weedmaps, Google Business, Yelp and website content.
- Coordinated with marketing team to develop campaigns and generate content for product launches and events.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
Education
Bachelor of Science -
University of Maryland Global Campus, Marketing
Jan 2014 - 06.2018
Associate of Arts -
Frederick Community College, General Studies
01.2012 - 05.2014
Skills
Photography
Influencer collaboration
Campaign management
Strategic planning
Copywriting
Software
Lightroom
Canva
Mailchimp
Later
Certification
The Fundamentals of Digital Marketing, Google Digital Garage
Timeline
Marketing Manager
Fresh Baguette
06.2021 - Current
Social Media Marketing, Hubspot Academy
02-2021
The Fundamentals of Digital Marketing, Google Digital Garage
11-2020
Marketing Manager
Vallejo Holistic Health Center/ Eagle Eye, Napa, CA
04.2020 - 10.2020
Marketing Specialist
US Bloom Collective, Vallejo, CA.
06.2018 - 03.2020
Associate of Arts -
Frederick Community College, General Studies
01.2012 - 05.2014
Bachelor of Science -
University of Maryland Global Campus, Marketing
Jan 2014 - 06.2018