LEMONIA C. GIAMPILIS
Queens,,NY
Summary
Seasoned media investment professional with 10+ years experience developing and executing video strategies across linear and digital platforms on a national scale. Expertise in media negotiations, innovative video activations, and cross channel campaign executions. Proven record of building high performing teams, cultivating strong client relationships and leveraging data driven insights to optimize strategy and drive performance to deliver impactful results for clients.
Overview
11
11
years of professional experience
Work History
Associate Director, Video
Comfluence (Amazon Prime Video & RMI)
01.2025 - Current
- Led Video Investment strategy with over $200 million in annual budget across Linear, CTV, and Cinema, aligning cross channel teams to execute full funnel campaigns in a competitive media landscape.
- Collaborated with clients to execute groundbreaking TV activations, utilizing data analysis for in campaign optimizations to enhance targeted reach and efficiency through unified cross channel measurement.
- Cultivated and guided a highly productive team of investment specialists, establishing a culture focused on analytics, data driven planning and investment, and continuous professional development.
- Developed and presented media buy strategies, negotiated network placements across premium programming and tentpole events, and executed integrations, sponsorships, and marketing partnerships.
- Built expertise in emerging AI technologies through various trainings, hands-on experimentation, and exploration of AI enabled tools to identify opportunities for greater efficiency, automation and innovation.
Client Investment Manager
EssenceMediacom (Target, Clif Bar, WGC)
10.2021 - 12.2024
- Negotiated Upfront, Scatter, and Opportunistic media buys with sales vendors to secure optimal daypart and program mixes, achieving cost savings for clients in deals ranging from $5 million to $400 million.
- Guided team development through performance management and consistent feedback, identifying staff growth opportunities and supporting their professional goal attainment.
- Collaborated with planning, marketing, clients, and production teams to execute integrations, vignettes, and added value initiatives across various dayparts.
- Introduced innovative solutions to partners and clients, maintaining knowledge of marketplace and trade news.
Negotiator/Client Investment Manager
Wavemaker (L'Oréal, US Census, Haribo)
06.2017 - 10.2021
Assistant Negotiator
GroupM (Target)
03.2016 - 06.2017
Education
Bachelor of Arts - Media & Communications; Minor in English
CUNY Hunter College
New York, NY05-2015
Skills
- Stewarding: MediaOcean, Prisma, Amazon DSP
- DDL, Addressable, Long & Short Form Video
- Operating systems: Office 365, G-Suite
- Bilingual: English (native), Greek (fluent)
Timeline
Associate Director, Video
Comfluence (Amazon Prime Video & RMI)
01.2025 - Current
Client Investment Manager
EssenceMediacom (Target, Clif Bar, WGC)
10.2021 - 12.2024
Negotiator/Client Investment Manager
Wavemaker (L'Oréal, US Census, Haribo)
06.2017 - 10.2021
Assistant Negotiator
GroupM (Target)
03.2016 - 06.2017
Bachelor of Arts - Media & Communications; Minor in English
CUNY Hunter College