Len Farace
Chandler,AZ
Summary
I have been in the publishing and marketing business for over 10 years. Built three magazines: Monterey Living, Carmel Living, and Pebble Beach Living. Senior Publisher offering deep knowledge of market trends to identify and promote top content. Exceptional leadership skills to motivate and manage cross-functional teams to deliver exceptional publications. Extroverted with strong communication skills to build readership. Creative Senior Publisher providing 10 years of hands-on experience in presenting final page layouts for client approval. Skilled at performing color separations, preparing digital files and creating and editing manuals using Word, Excel and PowerPoint. Collaborative and resourceful professional with outstanding graphic design and visual communication talents.
Overview
21
21
years of professional experience
Work History
Senior Publisher
Best
01.2003 - 01.2024
- Version Media | Brookfield, Reviewed advertising campaigns to maximize effectiveness of promotion, Prepared files for web Upload and built, formatted, updated and printed proposals, forms, letters, memorandums and spreadsheets to complete project orders
- Performed document formatting, proofreading, scanning, research, inventory and photography
- Monitored competitors' activities in order to stay ahead in the market
- Typed text and selected size and style of type, column width, and appropriate spacing for printed materials
- Proofread manuscripts for grammar, spelling, punctuation errors before submission for publication
- Identified opportunities to create new value with top tier authors, delivered .71 in annual revenue
- Developed and executed marketing strategies to promote new publications
- Created and maintained relationships with authors, editors, freelancers, and other publishing professionals
- Maintained an up-to-date knowledge of current trends in the publishing industry
- Compiled reports on sales performance of books and magazines
- Oversaw circulation through print, email and social media distribution
- Identified needs of customers promptly and efficiently
- Displayed strong telephone etiquette, effectively handling difficult calls
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service
- Approached customers and engaged in conversation through use of effective interpersonal and people skills
- Provided excellent service and attention to customers when face-to-face or through phone conversations
- Delivered products to customer locations on time
- Assisted with customer requests and answered questions to improve satisfaction
- Exceeded customer satisfaction by finding creative solutions to problems
- Completed day-to-day duties accurately and efficiently
- Contributed ideas towards improving existing processes within the organization
- Sold $1.7 million in advertising to local businesses and organizations to promote collaboration and increase revenue
- Delivered access to national content to writers, editors and proofreaders
- Negotiated contracts with authors, illustrators, and other contributors
- Identified opportunities to create new value with top tier authors, delivering $1.7 million in annual revenue
- Created graphic illustrations for publications and coordinated delivery of projects to off-site printer and publishers.
Education
Bachelor of Arts - Sales And Marketing Education
San Jose State University
03.2009
Skills
- Print ProductionDesign Specifications
- Audience EngagementProject Implementation
- Online AdvertisingWord Processing
- Copy EditingDocument Proofing
- Marketing CampaignsGraphics Editing
- Document Editing
Accomplishments
- Am licensed as an insurance agent and Producer in multiple states to include CA
- AZ, TX, FL CT, LA, AL, GA, MD, NJ, NC, and PA.
Timeline
Senior Publisher
Best
01.2003 - 01.2024
Bachelor of Arts - Sales And Marketing Education
San Jose State University
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