Summary
Work History
Education
Skills
Affiliations
Timeline
Generic

Lena Costello

Chicago,IL

Summary

Public relations student with experience in media monitoring, strategic messaging, and story pitching. Skilled in audience targeting, outreach support, and press relationship-building to strengthen campaign visibility.

Work History

PR Representative-Media & Pitching

Human Noise Campaign
Chicago, Illinois
09.2026 - 11.2026
  • Drafted story pitches for journalists and followed up on outreach.
  • Identified target audiences for campaigns and supported outreach plans.
  • Monitored news stories and tracked human noise mentions.
  • Developed and maintained close working relationships with members of the press.
  • Coordinated media outreach for Human Noise Campaign public events
  • Arranged media interviews for client
  • Responded to media requests for information with reliable details.
  • Maintained professionalism and efficiency while supporting leadership.
  • Expanded exposure opportunities for client.

Education

Bachelor of Arts - Public Relations & Advertising

DePaul University
Chicago, IL
06-2027

Skills

PR & Communications

  • Strategic messaging, Audience targeting
  • Media Audits, Media Advisories, Media monitoring, Press release writing
  • Influencer engagement, Internal communications, Social media strategy, Brand messaging
  • Media relations
  • Story pitching, Campaign tracking, Campaign building
  • Influencer relationship-building, Influencer outreach
  • Results tracking, Data analytics, Branding strategy
  • Technical skills: Canva, Photoshop, Sprout Social, MuckRack, Microsoft Office Suite (Word, Excel, PowerPoint)

Affiliations

  • Writing for Public Relations & Advertising
  • Advertising Campaigns
  • Media Relations
  • Advertising Media Planning
  • Statistics in Human Communications
  • Principles of Advertising
  • News Releases, Media Audits, Media Advisories, Drafted Pitches

Timeline

PR Representative-Media & Pitching

Human Noise Campaign
09.2026 - 11.2026

Bachelor of Arts - Public Relations & Advertising

DePaul University
Lena Costello