Lenka Parmley

• Assisted the F&B Manager with financial recordkeeping: responsible for invoice system, preparing reports, providing accurate, up-to-date financial information about a business
• Communicated with vendors and business partners
• Built and fostered relationships with regular clients
• Made customer kick off calls and applied group sales practice
• Communicated with customers to find out their specific needs and accommodated their special requests
• Made reservations for upscale dining restaurant
• Administered event management software Tripleseat, operated in google suite
• Managed office supplies and smooth running of the Food & Beverage division.

• Responsible for pre-opening and running banquet department at The Buddy Holly Hall Performing Arts and Sciences
• Drove group sales and marketing strategies
• Responsible for increasing revenue by attracting new customers and retaining current ones
• Implemented sales and marketing strategies, and work closely with other departments to maximize revenue
• Built strong relationships with suppliers and developed relationships with the local business community
• Implemented a banquet offer and banquet packages
• Responsible for group sales by kick off phone calls, personal meetings with potential clients, presenting the space and banquet offers to the clients, follow up emails, offering special deals, personalized advice, and tailored itineraries
• Set up and managed event management software Tripleseat, operated in google suite
• Implemented banquet procedures and staff training program
• Planned the venue layout according to the number of guests and type of event
• Coordinated details of a contract with the banquet captain and head chef
• Orchestrated the events from inception to conclusion, which encompassed creating a banquet offer, discussing all the details, and offering the best solutions, answering the questions, accommodating special requests, coordinating follow-up emails or meetings, and managing all payment arrangements / billing
• Responsible for all liquor and soft drink orders, documentation of the event and work schedule.

• Managed marketing & social media and developed partnerships with influencers and local community
• Communicated with my colleagues and clients through Zoom and WhatsApp
• Managed property management system, SaaS applications of hotel, Booking.com, Expedia.com, HRS and others
• Created and presented company visual standards for online and email communication with clients
• Created special offers, exclusive packages, and promotions
• Assisted with HR and accounting agenda.

Pre-opening responsibilities

• Ensured adherence to hotel standards, price policies, and HR protocols
• Implemented guest relations procedures and devised comprehensive staff training programs
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Developed and executed revenue strategies, including effective revenue management techniques
• Crafted exclusive hotel packages, discount structures, promotions, and conference and event offerings
• Made kick off calls and meetings with potential clients to maximize bookings of events and room blocks in the first months after opening
• Established and maintained property management system and SaaS applications such as Travelclick.com, Booking.com, Expedia.com, and HRS
• Aligned operational priorities with overarching hotel objectives
• Cultivated robust partnerships with hotel suppliers and fostered connections within the local business community.

Operation and sales management

• Directed daily operations, ensuring optimal guest satisfaction by personally welcoming and addressing customer concerns.
• Orchestrated sales and marketing initiatives, driving revenue growth and profitability through strategic planning.
• Conducted thorough analysis of data and results to identify business risks and opportunities, driving informed decision-making.
• Implemented effective sales strategies, specializing in group sales and catering services.
• Maintained property management system, and SaaS applications such as Travelclick.com, Booking.com, Expedia.com, and HRS.
• Coordinated and executed diverse group events and team-building activities such as conferences, dinners, weddings, and VIP visits.
• Managed group room blocks and event details, ensuring seamless execution.
• Led recruitment efforts and staff training programs, fostering collaboration across department.
• Conducted thorough inspections of rooms, public areas, and grounds to uphold cleanliness standards.

• Spearheaded introductory (kick off/cold) calls with potential clients within a startup environment, effectively presenting the company's value proposition and services to establish a new client base
• Conducted cold meetings with corporate clients, showcasing the unique offerings of the company and fostering initial relationships to drive business growth in group sales
• Developed and implemented comprehensive sales strategies tailored to the company's objectives, resulting in increased revenue and enhanced profitability from key accounts
• Established and nurtured strong, trust-based relationships with key clients, demonstrating an acute understanding of their needs and challenges to deliver customized solutions
• Successfully negotiated contracts, pricing structures, and agreement terms with key clients, ensuring mutually beneficial outcomes while maintaining profitability and competitiveness
• Actively participated in district sales initiatives and networking events, representing the company at prominent tourism and trade fairs such as ITB Berlin and Expo Frankfurt to expand market presence and foster industry connections.

• Spearheaded the leadership, direction, and management of all site operations to uphold consistent service excellence, maximize profitability, and ensure compliance with industry standards
• Proactively responded to dynamic market conditions with agility and efficiency
• Conducted thorough analysis of data and results to identify business risks and opportunities, driving informed decision-making
• Implemented robust measurement and evaluation mechanisms to continuously assess departmental goals and optimize work processes
• Orchestrated the successful execution of diverse group and catering events including concert nights, corporate gatherings and conferences, and private functions such as luncheons, dinners and celebrations
• Demonstrated expertise in managing point-of-sale system, optimizing efficiency and accuracy in transactional processes.

• Collaborated closely with clients to meticulously determine their specific event requirements, ensuring a tailored approach to event planning
• Fostered strong relationships with key stakeholders across all levels of the organization to guarantee seamless event delivery
• Managed group event sales and coordinated the execution of various events, including gala dinners, conferences, luncheons, celebrations, VIP visits, photoshoots, and weddings
• Spearheaded revenue generation efforts and cultivated a culture of repeat business through exceptional service delivery
• Directed the procurement of catering, audiovisual, technical, and rental requirements, ensuring all event components met high standards of quality and satisfaction
• Led the coordination of registration procedures, accommodation, client’s agenda, travel arrangements, and onsite activities, to streamline event logistics and enhance attendee experience
• Pioneered the implementation of weddings as an additional revenue stream for hotels, leveraging expertise in group event management to expand business opportunities.

• Led sales efforts for individuals and group events and oversaw the execution of diverse events such as gala dinners, conferences, luncheons, celebrations, VIP visits, photo shoots, movie or e-commerce shoots, and weddings
• Spearheaded the planning, execution, and delivery of events spanning small to large scales, demonstrating adeptness in project management and hospitality
• Directed teams in event organization and upheld responsibility for the formulation and execution of the company’s sales strategy
• Orchestrated visits for His Holiness the Dalai Lama in both 2008 and 2009, ensuring seamless logistical arrangements and fostering a hospitable environment.