Leo (Lee) Monteforte
Pittston (Jenkins Township),PA
Summary
Results-driven Senior Marketing Consultant with over 24 years of experience in broadcast media and digital advertising. Proven track record of collaborating with sales teams to successfully implement impactful media and digital marketing campaigns. Expertise in driving new business initiatives and increasing market share through strategic departmental coordination. Committed to leveraging deep industry knowledge to elevate brand visibility and client engagement.
Overview
31
31
years of professional experience
Work History
Senior Marketing Consultant
WNEP-TV Tegna Corporation
Moosic, PA
02.2007 - 04.2024
- Manage and develop full-cycle marketing and advertising strategies, including, but not limited to, TV media and digital sales, along with growing the advertising share and brand awareness of new and existing advertisers for WNEP. Those advertisers were classified as national, regional, and local in nature.
Marketing Consultant
WOLF TV
Plains, PA
05.2000 - 02.2006
- Broadcast advertising sales of new and existing advertisers. Responsible for new and existing sales, advertise retention, customer service and market share growth.
Registered Representative
Wachovia Bank NA
Scranton, PA
04.1997 - 05.2000
- Developed and maintained relationships with clients by providing financial advice, guidance and services.
Recruiting Manager
Met Life Securities
Moosic, PA
04.1993 - 05.1997
- Managed the full-cycle recruitment process including sourcing, interviewing, reference checks, offer negotiation and onboarding activities.
Education
Bachelor of Science - Education
Lock Haven University
Lock Haven, PA05-1976
Skills
- Affiliate marketing
- Product positioning
- Campaign performance assessment
- Client consulting
- Branding
- Brand design and development
- Finance
- Trend forecasting
- Satisfaction measurement
- Communications management
- Regulatory Compliance
- Business performance analysis
- Adaptability
- Data Interpretation
- Reporting sales
- New market research
- Analyzing data
- Product marketing
- Campaign development experience
- Competitive Analysis
- Promotions planning skills
- Customer demographics understanding
- Direct Marketing
- Professionalism
- Pricing strategy
- Web Analytics
- Google Analytics
- Time management abilities
- Prepare detailed reports
- Team building
- Marketing strategy
- Negotiation Skills
- Financial Analysis
- Problem-solving aptitude
- Evaluate campaigns
- Media Buying
- Detail orientation
- Public relations
- Presentation Skills
- Multitasking
- Reliability
- Modeling and simulation expertise
- Pricing structures knowledge
- Qualitative Research
- Multitasking Abilities
- Creative Thinking
- Analyze trends
- Problem-solving abilities
- Consumer trend analysis
Affiliations
- Purser for the Knights of Columbus John F. Kennedy Assembly 948. Pittston, PA 2023 to Present
- Board of Directors, Secretary, Knights of Columbus John F. Kennedy, Pittston, PA 2018 to Present
- Past President of Greater Pittston Friendly Sons of Saint Patrick, 101st President
- Volunteer for the Pittston City Saint Patrick's Parade Cpmmittee, 2018 to Present
References
References available upon request.
Timeline
Senior Marketing Consultant
WNEP-TV Tegna Corporation
02.2007 - 04.2024
Marketing Consultant
WOLF TV
05.2000 - 02.2006
Registered Representative
Wachovia Bank NA
04.1997 - 05.2000
Recruiting Manager
Met Life Securities
04.1993 - 05.1997
Bachelor of Science - Education
Lock Haven University
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