Lesina Smith
Moreno Valley,CA
Summary
Driven by a passion for sports and event management, I leveraged my skills in team management and collaboration at Los Angeles Chargers and Los Angeles Sparks to enhance game day experiences and engage communities. My marketing acumen, demonstrated at Giant Skillz Athletics, significantly boosted brand visibility, showcasing my ability to blend strategic thinking with a friendly, positive attitude.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Giant Skillz Athletics
08.2019 - 12.2022
- Created engaging content for Pinterest, Facebook, and Instagram.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Managed website content updates, keeping information fresh and relevant for users.
- Facilitated partnerships with influencers, expanding reach and enhancing brand reputation.
Communications Intern
Talamaimoana
05.2023 - 09.2023
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
- Helped with photo and video production and performed visual and sound editing tasks.
- Prepared social media posts and videos with eye for viral content strategies.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
Game Operations And Entertainment Intern
Los Angeles Sparks
05.2024 - 09.2024
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Boosted player engagement by implementing innovative in-game events and promotions.
- Actively engaged with the gaming community through social media channels, forums, and events, fostering strong relationships with fans.
- Facilitated productive communication between team members throughout all stages of development for efficient collaboration on projects.
Seasonal Game Day Assistant
Los Angeles Chargers
09.2024 - 12.2024
- Participated in post-event evaluations to identify areas for improvement and contribute to the ongoing enhancement of game day experiences.
- Collaborated with fellow assistants to streamline game day processes, fostering a cohesive team dynamic.
- Managed merchandise inventory, ensuring availability of popular items to meet fan needs during games.
- Assisted in the setup and breakdown of event spaces, contributing to a seamless game day experience for fans.
Education
GED -
Canyon Springs High School
Moreno Valley, CA07.2018
Associate of Arts - Communication, Media And Languages
Moreno Valley College
Moreno Valley, CA07.2023
Bachelor of Arts - Media And Cultural Studies - Minor Business
University Of California Riverside
Riverside, CA07.2025
Skills
- Team Management
- Sports knowledge
- Attention to Detail
- Teamwork and Collaboration
- Friendly, Positive Attitude
- Time Management
Timeline
Seasonal Game Day Assistant
Los Angeles Chargers
09.2024 - 12.2024
Game Operations And Entertainment Intern
Los Angeles Sparks
05.2024 - 09.2024
Communications Intern
Talamaimoana
05.2023 - 09.2023
Marketing Assistant
Giant Skillz Athletics
08.2019 - 12.2022
GED -
Canyon Springs High School
Associate of Arts - Communication, Media And Languages
Moreno Valley College
Bachelor of Arts - Media And Cultural Studies - Minor Business
University Of California Riverside
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