Lesley Paredes Hernandez
Silver Spring,MD
Summary
Ambitious Communications Specialist possessing strong public relations, communication and project management abilities. Excels in managing digital communications and enforcing proactive media plans.
Overview
4
4
years of professional experience
Work History
Campaign Communications Specialist
CASA/CASA In Action
03.2022 - 05.2023
- Managed campaign communications, implemented public engagement strategies, and led social media outreach across four states (MD, VA, PA, and GA) for C3 organization and the C4 sister organization, CASA in Action.
- Duties for C4 arm, CASA in Action, included candidate campaigns, on-line volunteer recruitment and organization, literature creation, digital ad design, and website content.
- Led Coordinated Communications Campaigns during the 2022 election season for CASA in Action contributing to the election of Governor Wes Moore in Maryland and Governor Josh Shapiro in Pennsylvania.
- Drafted press advisories and releases, made pitch calls, ran logistics, recruitment and preparation of spokespeople including talking points and op-eds in English and Spanish.
- Developed and implemented pro-active earned media outreach, as well as the targeting and placement of paid advertisements to support various campaigns and political action.
Video Producer (Contract)
Peak To Peak Pictures
09.2021 - 12.2021
- Sourced and conducted pre-interviews with preliminary subjects to identify relevant backgrounds/stories consistent with the broader narrative of an upcoming documentary production.
- Traveled with crew to New York, NY and assisted with unloading/ assembling equipment, managing logistics for crew/talent, prepping interview subjects.
- Managed flights, rentals cars and lodging accommodations for director and cinematographers.
- Tracked purchase receipts of equipment and services, and populated production expense reports.
- Created and reformatted content using Adobe Premiere, Adobe Express, and Adobe Photoshop.
Interfaith Program Assistant
Ithaca College Office Of Spiritual Life
09.2019 - 12.2021
- Assisted with planning and coordinating day-to-day and special program activities.
- Managed both digital and physical filing systems and retrieved documents as required.
- Created and updated records to maintain document compliance.
- Managed effective program outreach plans with strategic use of speakers and tours to enhance community engagement and increase participant numbers.
- Managed office social media platforms and created grid structures for posts.
Education
Bachelor of Arts - Politics And Documentary Studies And Production
Ithaca College
Ithaca, NY12.2021
Skills
- Communications Strategies
- Manage Media Relations
- Graphics Development
- Digital Tool Kits
- Online Content Development
- Website Management on WordPress
Languages
English
Spanish
Timeline
Campaign Communications Specialist
CASA/CASA In Action
03.2022 - 05.2023
Video Producer (Contract)
Peak To Peak Pictures
09.2021 - 12.2021
Interfaith Program Assistant
Ithaca College Office Of Spiritual Life
09.2019 - 12.2021
Bachelor of Arts - Politics And Documentary Studies And Production
Ithaca College
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