Hi, I’m
Liliana Ulloa Santos
Long Beach,CA
Overview
6
years of professional experience
Work History
Meruelo GroupDowney, CA
Communications and Public Relations Specialist
08.2022 - Current
Job overview
- Supporting VP of Business Development with strategic launch initiatives, integrated partnerships and daily operations.
- Head of News for company-wide internal newsletters.
- Copywriting for Meruelo Media's radio stations' website and social media platforms: Power106, Cali 93.9 and 93.5KDAY.
- Writing and articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Social Media management and marketing.
- Planning and organizing events, meetings and retreats.
- Coordinating and managing sponsorships and sponsorship activation.
- Developing marketing content such as blogs, promotional materials and advertisements for social media.
- Helping with completion and editing of construction department's RFP's before submission deadline.
- Creating company manuals, handbooks, mission statements, website copy and other essential internal and marketing materials.
Xicana BoxingLos Angeles, CA
Multimedia Sports Journalist
07.2017 - Current
Job overview
- Delivering authoritative boxing coverage with careful attention to game facts, stats and predictions.
- Covered media events, traveling across the U.S. to create buzz and offer coverage.
- Conducting group and exclusive interviews with athletes, managers, coaches and other sports personnel.
- Editing videos and Wordpress page to be consistent with channel branding.
CALO NEWSLos Angeles, CA
Multimedia Journalist
09.2021 - 09.2022
Job overview
- Wrote weekly stories in content areas of news, community and emerging topics.
- Photographed or videotaped assigned events to go with written content.
- Conducted video and in-person interviews.
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.
Latino Media CollaborativeLos Angeles, CA
Operations Coordinator
08.2021 - 08.2022
Job overview
- Served as primary point of contact for facilitating operational and administrative inquiries.
- Maintained calendars and schedules to set appointments for management team.
- Assisted with contractors' invoicing, payroll and contract writing.
- Wrote press releases and other media communications.
- Conducted promotional campaigns and media buys in all types of media for organizations and individuals.
Romantic Beauty CosmeticsLos Angeles, CA
Bilingual Copywriter
11.2020 - 07.2021
Job overview
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Incorporated SEO keywords into copy to increase search result rankings, producing first-page results.
The BulletinCarson, CA
Section Editor
02.2018 - 05.2019
Job overview
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Delegated and tracked each staff member's assignments and deadlines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Education
Cal State Dominguez HillsCarson, CA
Bachelor of Arts from Communications: Journalism
05.2019
University Overview
Los Angeles Harbor CollegeWilmington, CA
Associate of Science from Social And Behavioral Science
06.2014
University Overview
Skills
- Integrated Marketing Communications
- Communications Strategies
- Operations Support & Media Buying
- Public and Media Relations
- Digital Communications
- News Reporting
- Copywriting
- RFP Process
- Social Media Oversight
- Event Coordination
Timeline
Communications and Public Relations Specialist
Meruelo Group
08.2022 - Current
Multimedia Journalist
CALO NEWS
09.2021 - 09.2022
Operations Coordinator
Latino Media Collaborative
08.2021 - 08.2022
Bilingual Copywriter
Romantic Beauty Cosmetics
11.2020 - 07.2021
Section Editor
The Bulletin
02.2018 - 05.2019
Multimedia Sports Journalist
Xicana Boxing
07.2017 - Current
Cal State Dominguez Hills
Bachelor of Arts from Communications: Journalism
Los Angeles Harbor College
Associate of Science from Social And Behavioral Science