Leslie Kern
Bonita Springs,FL
Summary
Accomplished Director of Marketing with a proven track record at The Devon C. Rubenstein Foundation, enhancing donor engagement and company reputation through strategic marketing and creative direction. Expert in marketing analytics and graphic design, I've significantly boosted awareness and donations. Skilled in collaborative leadership and innovative campaign development, my efforts have consistently aligned with organizational goals, achieving remarkable results. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
36
36
years of professional experience
Work History
Director of Marketing and Board Member
The Devon C. Rubenstein Foundation
Gaithersburg, Maryland
02.2019 - Current
- Collaborated closely with founders and board members to develop powerful marketing campaigns to generate awareness and donations
- Executed successful marketing initiatives, enhancing company reputation and donor engagement.
- Regularly presented marketing insights and recommendations to founders and board members to ensure alignment with overall foundation objectives
- Developed comprehensive marketing plans for events, donations and general awareness.
Strategic Marketing Consultant
Various Local Businesses
Suburban Maryland
09.1995 - Current
- As a volunteer, I created and managed multi-faceted marketing campaigns to increase engagement and donations for Lovers Key State Park, located in Southwest Florida.
- Managed various media platforms, enhanced online presence and fostered community engagement for Critters for the Cure, a local breast cancer non-profit located in Montgomery County, Maryland.
- Crafted compelling content for blogs, websites, email campaigns, and other marketing materials to increase brand visibility as a volunteer for too many organizations to name.
Director of Marketing Communications
University Of Maryland University College
College Park, MD
01.1988 - 04.1995
- Collaborated with product development teams to create compelling marketing campaigns for new programs and semesters.
- Enhanced internal communications, streamlining processes and improving overall department efficiency.
- Created multi-level media campaigns to increase student awareness and registration and enhance student retention.
- Managed copywriters, graphic designers and administrative team to meet all marketing needs of the Undergraduate Programs department within the University of Maryland System.
Education
Bachelor of Arts - Dual Degree in Marketing, Advertising & Political
Syracuse University
Syracuse, NY05.1984
Skills
- Strategic Marketing
- Graphic Design
- Marketing Analytics
- Creative Direction
- Copywriting
Timeline
Director of Marketing and Board Member
The Devon C. Rubenstein Foundation
02.2019 - Current
Strategic Marketing Consultant
Various Local Businesses
09.1995 - Current
Director of Marketing Communications
University Of Maryland University College
01.1988 - 04.1995
Bachelor of Arts - Dual Degree in Marketing, Advertising & Political
Syracuse University