Leslie Cooper Marquez

• Spearhead multi-channel marketing strategies, enhancing Council visibility and promoting its mission, public policy initiatives, 100+ events annually, and 750+ member organizations.
• Formulate and manage the annual marketing and communications budget, aligning it with the Council's strategic vision.
• Design and produce advertising collateral including digital and print ads, printed materials, event graphics and signage, banners, and social media graphics.
• Lead the production of key Council publications: Annual Report, Public Policy Guide, Vote TechSmart Guide and TechConnect Magazine.
• Coordinate and sometimes host the monthly AZ TechCast & TechFocus monthly podcasts, highlighting prominent technology leaders and trends.
• Manage relationships and negotiate annual partnerships with external marketing and public relations vendors.
• Manage the Council's Arizona Manufacturing Catalyst Committee and related Arizona Manufacturing Showcase.
• Identify and promote newsworthy technology and innovation stories through the Council's Tech Blog, enhancing media presence.
• Support clean energy advocacy by compiling detailed reports for external partners and grantors.
• Maintain and enhance the Council’s website, developing new landing pages and coordinating technical updates.
• Direct email marketing outreach, including the monthly TechTalk e-newsletter, ensuring consistent and effective communication.
• Create and manage social media content and graphics for Council events and programs, increasing engagement and outreach.
• Craft presentations, talking points, and speeches for the CEO, ensuring clear and impactful messaging.
• Contribute to grant writing initiatives, securing additional funding opportunities.
• Managed corporate sponsorship relationships and coordinated annual sponsor benefit fulfillment across events, marketing campaigns and publications.

• Managed marketing and communication efforts for the launch of focusIT's new mortgage marketing automation software solution, Aduvo.
• Content creation for focusIT and Aduvo email marketing, partnership marketing, monthly newsletters, webinars, and blog.
• Content creation, strategy and implementation of emails and campaigns for the Aduvo platform.
• Monitored competitive mortgage marketing products and marketing activities to keep in line with consumer trends.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Cultivated business partnerships in the mortgage industry to build lasting relationships with internal and external parties.
• Collaborated with Sales Manager and implementation team to coordinate strategic marketing activities.
• Supervised creation of marketing materials, branding, and collateral through the sourcing and management of various freelance professionals.

• Devised innovative strategies to drive patron engagement, retained revenue and earned revenue during a global pandemic.
• Developed and deepened professional relationships with multiple vendors, negotiated contracts and monitored performance.
• Planned and executed marketing budget and strategy for the company's six main-stage performances as well as the school's enrollment and performance campaigns.
• Mentored and led a team of four: two Marketing and two Box Office personnel.
• Analyzed competitive environment and consumer trends to stay on top of changing market environments.
• Managed all facets of Ballet Arizona marketing and communications including content creation, communication strategy, marketing tools and software, social media strategies, patron engagement, patron customer service, website maintenance, marketing team training and public relations efforts.

Key Achievements:

• During the 2020/2021 season, utilized a media and marketing budget less than 1/4 its normal amount to create campaigns that garnered $93,355 in ticket sales revenue during a season when earned revenue was projected to be $0.
• Spearheaded the marketing strategy for the company's first large-scale production after a year and a half away from the main stage. Marketing efforts lead to a record-breaking 15 sold-out performances and $365,130 in ticket sales revenue.
• Led the marketing and communication strategy for the company's main stage Nutcracker performance post-pandemic, which resulted in record-breaking revenue totaling over $1.75 million, 27% over goal.
• Planned and executed a multi-channel multi-cultural marketing campaign for the 2022 world premiere performance of Juan Gabriel.
• For the 2021/2022 season, managed a $1.086 million marketing budget with a ticket sales revenue goal of $2.6 million.

• Managed all marketing activities for a multi-state team of 40 Loan Originators (LOs) with the goal of continually increasing their loan pipeline each month.
• Assisted with marketing activities and strategy for the retail, government lending and commercial areas of the bank.

Key Achievements:

• Co-Managed implementation of Total Expert, a marketing CRM platform for LOs.
• Content creation and design (flyers, emails, email journeys, realtor co-marketing materials) for use by the LOs via the CRM platform.
• Daily management of the platform.
• Ongoing LO training and platform usage management.
• Launched the KSSB Hero Program, a new loan product, with a campaign for web, social, print, mail, and email.
• Re-launched the Facebook presence of KSSB's LOs.
• Training LOs on social media usage and compliance.
• Manage the LOs’ social media content and strategy.
• Work with individual LOs to create content specific to their location/goals.
• Creation of internal marketing tips/tools/updates newsletter for the LOs.

• Managed online communication activities for the firm’s six-offices (at the time) and 300+ attorneys and respective practice groups.
• Activities included firm website management, social media strategy and management, webinar marketing and execution, email marketing strategy and execution, subscription-based marketing technology management and training, public and internal communication support, website copywriting, proposal creation, and creative design support.

Key Achievements:

• Increased the firm’s social media presence across Facebook, Twitter, LinkedIn and Instagram.
• Revived the firm’s Instagram account.
• Periodic social media usage training for attorneys with a focus on LinkedIn.
• Managed the branding and website launch for the firm’s new initiative, Maynard Venture Partners (maynardventurepartners.com).
• Created and designed firm’s quarterly e-newsletter for current employees and alumni.
• Co-Managed the implementation of LegalPublish, a proposal generator software.

• Researched and prepared training materials on topics relevant to Navigate’s lines of business, assisted with marketing activities.

Key Achievements:

• Researched, wrote, produced and appeared in weekly “Tuesday Tips” training videos.
• Managed weekly training content for social media.

• Managed Cummings Creative Group's (CCG) top client relationships and worked with each of them to research, develop and define a marketing strategy specific to each client’s industry and needs.
• Established positive working relationships internally, working with internal production teams to ensure that clients’ marketing programs were produced in accordance with set goals and objectives.
• Managed monthly client billing and budget expectations while also retaining and growing client accounts.
• Led internal marketing team and managed four Account Executive personnel and interns.

Key Achievements:

• Sat on CCG’s Leadership Team and participated in budget forecasting, company planning, client reporting and marketing strategy.
• Served as head of firm’s biggest client account and helped them achieve their best Medicare Annual Enrollment Period to date.
• Helped onboard and manage a new out-of-state Medicare client, growing CCG’s Medicare marketing line of business.
• Spearheaded the marketing efforts and project management for an Alabama-based bookseller as they launched an exclusive collector’s edition set for the new Harper Lee book.

• Managed, maintained, and helped maximize the benefits of the firm’s CRM platform for both the mutual fund and the private partnership.
• Managed the email marketing automation strategy, design and execution.
• Maintained the firm’s off-line and on-line marketing content and materials.
• Designed and updated monthly the mutual fund and private partnership fact sheets and related marketing material.
• Coordinated investment vehicle-driven events, Board of Trustees meetings and other client-related events.

Key Achievements:

• Implementation of the firm’s first CRM platform (Dynamics CRM) and subsequent transfer to Salesforce CRM.
• Implementation of the firm’s first marketing automation platform.
• Managed the design of the Cook & Bynum Fund’s and private partnership’s new fact sheets.

• Maintained revenue goals for MyScoop Media, Inc. in all three markets (Birmingham, Jackson, MS, Nashville, TN).
• Managed and developed sales goals for each team member in all markets.
• Analyzed MyScoop products, pinpointing streams of revenue, identify sales cycle for each product line.
• Created and distributed sales materials per market, manage ads being posted to website.
• Served as the company’s first Sales Manager
• Increased sponsorships for the company's signature annual event Beaus & Belles in the Birmingham and Jacksonville markets
  

• Managed all marketing and public relations activities for the state’s premier professional ballet company, Royal Academy of Dance-accredited Alabama Ballet school, and community outreach programs..
• Served as key liaison with the Board of Directors, volunteer groups and fundraising groups.

Key Achievements:

• Negotiated $50,000 in advertising contracts annually for company and school.
• Co-founded the company’s first Junior Board.
• Managed all marketing and public relations activities for exclusive performance events with Mikhail Baryshnikov, Alvin Ailey American Dance Theatre, Merce Cunningham Dance, and Where the Wild Things Are tour).
• Managed the company and school’s community outreach programs that reached over 10,000 community members and underserved youth annually.
• Created and planned signature events surrounding key performances to increase ticket sales and increase audience engagement.