Leticia Gilton
San Francisco,CA
Summary
Innovative and professional marketing strategist with a strong track record of creating and implementing effective marketing strategies. Resourceful team player with experience with common software applications and social media platforms. Well-versed in business organization and strategies for successfully modernizing workplaces. Skilled at project support with proven history of solutions-oriented problem-solving.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Director
Both Sides of the Conversation
01.2024 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Built strong community partnerships to support organizational goals and expand outreach efforts.
- Delivered engaging presentations at conferences and events on behalf of the organization, raising awareness about key issues.
Senior Account Executive
Invictus marketing
02.2022 - Current
- Attended company and industry events to network with potential customers and generate leads.
- Trained and mentored newer recruiters in successful strategies for interviewing and qualifying candidates.
- Implemented community outreach and engagement plans to reach vulnerable communities.
- Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities and raised brand awareness.
Advertising Manager
Bijou Century
02.2013 - 07.2021
- Analyzed demographics and adapted designs and menus to targeted market.
- Developed and implemented new sales strategies to update product lines.
- Supported sales team members to drive growth and development.
- Implemented creative sales and marketing strategies to assist sales team with reaching targets.
- Developed attractive and engaging print and digital ads.
- Reviewed industry and social trends to forecast future demand for green products.
- Networked to obtain potential event sponsors.
Pharmacy Technician
Walgreen's Pharmacy
05.2016 - 07.2019
- Teamed with peers, technicians and pharmacists to prioritize and complete orders.
- Created new customer profiles and updated demographics, allergies and new medications in pharmacy computer systems.
- Assisted pharmacist with clearing high volume of prescriptions and responded to customer questions.
- Merchandised related products to drive pharmacy department sales.
- Worked with insurance companies to process claims, resolve problems and obtain payments.
Education
Bachelor Of Science - Nursing
Nightingale College
Ogden, UTAssociate Of Applied Arts - Marketing
Southern New Hampshire University
Hooksett, NH06.2023
Associate of Science - Pharmaceutical Sciences
Carrington College California - Sacramento
05.2017
Skills
- Advertising expertise
- Creative direction
- Market understanding
- Social media expertise
- Articulate and well-spoken
- Meticulous attention to detail
- Sales strategies implementation
- Merchandising knowledge
- Outgoing personality
- Written and oral communication skills
- Public Speaking
Certification
- Social media marketing, Hubspot academy
Timeline
Marketing Director
Both Sides of the Conversation
01.2024 - Current
Senior Account Executive
Invictus marketing
02.2022 - Current
Pharmacy Technician
Walgreen's Pharmacy
05.2016 - 07.2019
Advertising Manager
Bijou Century
02.2013 - 07.2021
Bachelor Of Science - Nursing
Nightingale College
Associate Of Applied Arts - Marketing
Southern New Hampshire University
Associate of Science - Pharmaceutical Sciences
Carrington College California - Sacramento
- Social media marketing, Hubspot academy
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